Job Title: Marketing Manager – Inbound DMC (Tourism)
Location: Edinburgh / Hybrid
Salary: £45,000 - £50,000 per annum
Overview
My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor‑made travel experiences to international clients. They are looking to recruit an experienced and strategic Marketing Manager to shape and lead their marketing initiatives.
Role
As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement and business growth. Your role will focus on driving inbound leads and creating compelling content across digital and traditional channels.
Key Responsibilities
* Develop and implement comprehensive marketing strategies to promote inbound travel services and grow brand presence.
* Manage and optimise multi‑channel campaigns across social media, email, SEO, PPC and content marketing platforms.
* Analyse market trends, customer data and competitive landscape to inform strategic decisions and tactics.
* Manage and grow the group’s social media presence across LinkedIn, Instagram and Facebook.
* Collaborate with sales and operations teams to ensure alignment of marketing strategies with business objectives.
* Utilise data‑driven insights to measure campaign effectiveness and make continuous improvements.
* Oversee digital tools, including website and CRM, ensuring seamless user experience and strong conversion rates.
* Mentor and support junior team members and external agencies.
* Travel internationally as required, in compliance with the company’s Business Travel Policy.
What We’re Looking For
* Proven experience (3‑5 years) in marketing, ideally in the travel, tourism or hospitality sector.
* Solid understanding of inbound marketing and use of media platforms (social, content, email etc.) to drive results.
* Experience with Tourplan or similar DMC software is highly desirable.
* Strategic thinker with excellent analytical skills, able to turn data into actionable insights.
* Strong communication skills and ability to collaborate with cross‑functional teams.
* Proactive, results‑driven attitude, able to manage multiple projects simultaneously.
* Passion for travel and deep understanding of Ireland and the UK as destinations.
What We Offer
* Competitive salary £45,000 - £50,000, with discretionary company bonus.
* Flexible working arrangements (Edinburgh‑based with hybrid options).
* Dynamic and supportive team environment.
* Opportunities for professional development and career growth.
* Chance to make a real impact within a growing business.
How to Apply
Please click to apply or send your CV to [URL removed] or call Nichola on [phone number removed].
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