We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ business.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-so-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
The Retail Media Associate Director will lead the strategic development and execution of retail media campaigns across multiple platforms, overseeing a team dedicated to driving eCommerce success for our clients. This role requires a seasoned professional with strong leadership skills, a deep understanding of retail marketing strategies, and the ability to foster client relationships while achieving revenue targets.
Responsibilities
Strategic Leadership
* Develop and execute comprehensive client account growth strategies
* Provide strategic direction and oversee the optimization of campaign activations on platforms such as Amazon Advertising, Walmart and Citrus Ad.
Client Management
* Cultivate and maintain strong client relationships through proactive communication and exceptional service delivery.
* Facilitate regular calls and meetings with local clients to ensure alignment on campaign objectives and KPIs.
* Act as a point of contact for client escalations and issue resolution, ensuring timely and effective solutions.
Team Leadership and Development
* Mentor, coach, and lead a team of account managers and specialists in eCommerce strategies and campaign optimisation within the UK and Offshore teams.
* Foster a collaborative team environment that encourages knowledge sharing and professional growth.
* Conduct performance evaluations and provide ongoing feedback to team members to ensure continuous improvement.
Campaign Management and Optimisation
* Implement quality assurance processes to maintain campaign accuracy and effectiveness.
* Monitor campaign performance metrics and KPIs, providing actionable insights and improvement plans where necessary.
* Collaborate with cross-functional teams within the agency to integrate digital marketing strategies and ensure cohesive client solutions.
Financial Management
* Oversee smooth billing processes for client accounts.
* Monitor budgets and expenditures, ensuring campaigns are delivered within financial parameters and optimising spend for maximum ROI.
Industry Engagement and Partnerships
* Engage with key retail and technology partners to explore collaboration opportunities and stay abreast of industry trends.
Qualifications
We are seeking an enthusiastic and entrepreneurial candidate who thrives in dynamic environments. This role presents an exciting opportunity to join a young and vibrant agency environment, working on high-profile multi-million budget accounts within the retail media sector.
* Experience within retail media and/or agency environments, with at least 2 years of hands-on experience with Amazon Search (DSP not necessary but good to have). Pacvue knowledge would be desired but not necessary.
* Proven success in managing large accounts, ideally within an agency setting.
* Strong understanding of search and Amazon Advertising strategies, including knowledge of other digital media channels, attribution models, conversion rate optimization, "retail readiness," and consumer behavior.
* Excellent communication and presentation skills, with the ability to manage internal and external stakeholders at all levels.
* Experience in managing direct reports and fostering a collaborative team environment.
* Strategic mindset with the ability to set and achieve goals for teams, as well as shape and execute innovation roadmaps.
* Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and reporting purposes.
* Preferred certifications or experience with Amazon Advertising Foundations, Sponsored Ads Foundations, Amazon Vendor Central, Amazon Brand Analytics, Amazon DSP, Epsilon Retail Media, Criteo, or other retailer-specific platforms would be a bonus.
Additional information
Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
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