CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
The Mattel Creations DTC/Ecommerce team drives brand excellence and achieves revenue growth through our direct-to-consumer sites and partner channels across EMEA. We collaborate closely with cross-functional teams across Mattel, from demand planning to post-purchase engagement, ensuring a seamless consumer experience at every touchpoint. As a globally distributed team reporting into the U.S., we support the fastest-growing brand in the business, reaching new consumers every day.
The Opportunity:
We looking for a for a Senior Associate Digital Marketing with in the Mattel Creations DTC/Ecommerce team. The position will be reporting into Senior Manager, DTC & Ecommerce. The candidate will be focused on execution of our paid media campaigns (Paid Search, Paid Social etc) and Email Marketing for our DTC Brand Mattel Creations across UK and Germany and potential further markets in 2026. The role includes: in platform set-up of campaigns, their optimization and reporting back to the Ecommerce team. This is a new capability we are creating in-house which in the past was managed by an external agency.
What Your Impact Will Be:
1. Paid social (Meta, TikTok), Paid Search (incl. PMAX, Demand Gen) campaign management in UK and Germany + other new markets once launched
2. Managing Email marketing program incl. set up & reporting
3. Partnering with regional and global Ecommerce team to optimise performance and priorities
4. Providing creative insights to global team
5. Tagging, UTMs & Pixel set ups where required
6. Google Analytics & Shopify campaign analysis
What we offer:
7. Competitive Base Salary
8. Annual Bonus Scheme
9. Private Healthcare & Dental schemes
10. Pension plan co-funding (up to 10.5% company contribution)
11. 25 days of annual leave plus 8 public holidays
12. Paid sickness
13. A variety of employee perks and discounts
14. 4 days in office, 1 day WFH
15. Early finish on Fridays
What We’re Looking For:
16. 3+ years digital marketing experience, with at least 2 years hands-on execution of ecommerce paid search & paid social campaigns, ideally optimised towards Sales, Revenue and ROI
17. Hands-on experience of digital platforms e.g. Google Ads, Meta, TikTok
18. Email marketing knowledge, experience in sending out email marketing campaigns. ESP knowledge e.g. Klaviyo (preferred)
19. Personalisation / AB testing experience within Media.
20. Analytical prowess to drive optimization of live campaigns in-house and with agency partners
21. Highly self-motivated and proactive with an eye for detail
22. Ability to independently manage multiple projects simultaneously and proactively drive toward results
23. Collaborative style, with ability to challenge existing norms and status quo
24. Competent communicator
25. Positive attitude. Someone who creates and fosters a positive team culture
26. Adaptable/Flexible – able to handle change
27. Ability to Influence and drive best practices
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
28. We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
29. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
30. We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.