Job Description
Due to continued growth in our D2C business and growing demand for data-led insight to support our business decisions we are recruiting for a Senior Insights Analyst to join the D2C Insights team; the team that drives customer-focused, data-led decision making across our direct-to-consumer strategy, product, PR & content, and business development teams. The team are responsible for insights across customer research, customer feedback, market intelligence, competitor analysis, and data-driven insights.
What you’ll be doing
The Senior Insights Analyst will be responsible for the end-to-end delivery of insights and analytics projects from initiation to delivery. This is a hands-on analytical role where you’ll use customer, market and third-party data to help improve our commercial performance and our customer experience. You’ll work closely with internal stakeholders (particularly colleagues in Product and Marketing) and senior managers to understand their challenges, develop appropriate analytical solutions and deliver compelling data-led narratives and recommendations. You’ll also act as a subject matter expert for data-led insights, supporting more junior members of the team to develop their skills.
What we’re looking for
1. Graduate or postgraduate degree with a strong data and mathematical element (e.g. Maths, Statistics, Physics, Computer Science) or the equivalent work experience
2. Previous experience working at a senior analyst level in a customer-led industry
3. Proficient in SQL and working knowledge of one or more of the following: Python, R, SAS
4. Proficient in the use of Business Intelligence tools and dashboard creation particularly Power BI
5. Advanced Excel skills
6. Experience using digital analytics and customer experience tools such as Google Analytics, AppsFlyer, HotJar, Contentsquare
7. Practical experience of statistical approaches such as AB and multivariate testing, and predictive techniques such as propensity modelling or clustering is desirable
8. Experience in creating data-led narratives and stories for delivery to different stakeholder groups
9. Some management or mentoring experience is desirable but not required.
About AJ Bell
AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors.
Today, over 644,000 customers trust us to manage more than £103.3 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.
We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.
What we offer
10. 25 days holiday, increasing with service + buy/sell scheme + bank holidays
11. 6% Pension with matched contributions
12. Discretionary bonus scheme
13. Share schemes (including free shares and BAYE)
14. Health Cash Plan and discounted private healthcare
15. Free onsite gym
16. Enhanced family leave (subject to qualifying criteria)
17. Travel and bike loan schemes
18. Employee Assistance Programme
Life at AJ Bell
19. Regular social events including summer and Christmas parties
20. Learning and development opportunities tailored to you
21. Casual dress code
22. Friendly, supportive team environment
Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.
For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.