Job Title: Senior Performance Marketing Manager (Paid Media)
Client Sector: Global Higher Education & EdTech
Are you a data-driven digital marketer with a talent for converting clicks into students
?
We are currently representing a leading international education provider that is experiencing rapid global growth. They are looking for a strategic and hands-on Digital Marketing Manager to spearhead their paid media efforts. This is a pivotal role where your expertise in Google and Meta advertising will directly influence student enrollment rates and the brand’s global footprin
t.
The Opportuni
ty:In this role, you won't just be \"running ads.\" You will be the architect of high-performing funnels that guide prospective students from their first search to enrollment. You will manage significant budgets and work across a diverse portfolio of educational progra
ms.
Core Responsibilit
ies:Strategic Campaign Management: Design and execute full-funnel PPC and Social strategies (Google, Meta, LinkedIn, TikTok) focused on lead generation and high-quality student recruitm
ent.Budget & ROI Oversight: Take full ownership of budget allocation and bid management, ensuring every pound spent is optimized for maximum ROI and lower
CPA.Creative & Copy Excellence: Collaborate with internal creative teams to develop high-impact visuals and compelling ad copy that resonates with diverse, international audien
ces.Continuous Optimization: Conduct rigorous A/B testing on ad creatives, landing pages, and audience segments (including lookalikes and retargeting) to improve conversion ra
tes.Data-Driven Reporting: Translate complex metrics into actionable insights, providing regular performance reporting to stakeholders on KPIs such as ROAS and
LTV.Landing Page Strategy: Work closely with web developers to refine the post-click experience, ensuring landing pages are optimized for user experience and lead capt
ure.
What we are looking
for:The Specialist: Proven experience managing large-scale paid media accounts, ideally within the Higher Education or high-value lead generation sec
tors.The Tech Stack: Expert-level proficiency in Google Ads and Meta Business Suite. Experience with TikTok and LinkedIn Ads is highly desir
able.The Analyst: A strong grasp of Google Analytics and conversion tracking. You should be comfortable navigating data to find the \"why\" behind the num
bers.The Communicator: You can articulate complex digital strategies to non-technical stakeholders and work seamlessly across cross-functional departm
ents.The Education: A Bachelor’s degree in Marketing, Business, or a related field is prefe
rred.
Why join this co
mpany?Our client offers a fast-paced, collaborative environment where innovation is encouraged. As they continue to expand their global reach, you will have the opportunity to scale campaigns on an international level and play a key role in the company's long-term commercial su