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Head of Promotions - Music Festivals, Crawley, West Sussex
Client: The Fix Creative Ltd
Location: Crawley, West Sussex, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
2
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
Head of Promotions - Music Festivals
Please only apply if you have large-scale music festivals experience and around 10 years in similar roles. Applications without this experience will not be considered.
About the job
Our client is a live entertainment company rooted in African culture and global storytelling, known for their flagship music festival celebrating African and urban music genres, attracting large audiences in Europe.
They aim to build experiences that move people emotionally and globally, shaping the future of live festivals, content, and branded culture.
They are seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability and cultural relevance.
The Role: Head of Promotions
The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue growth, audience expansion, and brand positioning. This is a strategic, commercially focused leadership role requiring expertise in event curation, ticketing strategy, sponsorship, and multi-market expansion.
Experience:
* Over 10 years in live event promotions, talent booking, or ticketing strategy with a proven track record of scaling events profitably.
* Experience managing multi-city or international event portfolios.
* Strong industry relationships with talent agencies, ticketing platforms, and brands.
* Leadership experience managing teams across multiple locations.
* Financial acumen, including P&L management and revenue optimization.
* Experience with major promotion companies or leading independent promoters.
* Understanding of sponsorship integration and brand activations.
* Experience expanding event brands into new markets or launching festivals.
* Knowledge of global music trends and audience behaviors.
Success in this role means:
* Maximizing profitability through strategic forecasting and pricing.
* Driving market expansion and audience growth.
* Leading and developing a high-performing team.
* Aligning events with the company's growth strategy, mission, and values.
Key Responsibilities
* Strategic vision for the event portfolio, ensuring financial and creative optimization.
* Developing multi-year expansion strategies and identifying new markets.
* Collaborating with artist booking teams to secure suitable talent.
* Ensuring a balanced event calendar across seasons, locations, and demographics.
Ticketing & Pricing Strategy
* Developing dynamic pricing models and managing P&L.
* Working with ticketing partners to optimize sales channels.
* Using sales data to adjust pricing and promotional efforts.
Commercial & Sponsorship Integration
* Working with sponsorship teams to embed activations.
* Securing long-term commercial partnerships.
* Creating marketing strategies aligned with ticketing and sponsorship goals.
Market Positioning & Industry leadership
* Representing the company at industry events.
* Understanding consumer behavior and music trends.
* Using insights and analytics for decision-making.
* Negotiating with talent, venues, and sponsors.
* Scaling brands across regions and segments.
* Managing risks and navigating challenges.
* Collaborating across teams for successful events.
What We Offer
Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and PTO.
Why Join?
An opportunity to shape the future of live music and entertainment, in a dynamic, high-growth environment.
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