Role: General Manager Industry: Thermal & insulation solutions Region: Lichfield, Staffordshire Salary: £68,000 - £75,000 (DOE) plus bonus, company vehicle etc. General Manager - Insulation Solutions (UK & Ireland) Our client is a leading manufacturer within insulation and thermal solutions and is seeking a Business Unit Manager to lead the growth, profitability and strategic development of a key business unit. This is a senior commercial role with full P&L responsibility, combining strategy, business development and operational leadership. The focus is on expanding existing applications and developing new segments such as flat roofing, modular/prefab, data centres, cold storage and flooring. Key Responsibilities Own and deliver the Business Unit growth strategy and P&L Identify and develop new market segments and applications Drive new business development and strategic partnerships Define and execute go-to-market strategies Work closely with sales, marketing, technical and R&D teams Oversee product and application development, including pilots and launches Track commercial performance, margins and pipeline against targetsAbout You Strong B2B commercial background with a proven "hunter" mindset Experience developing new markets within insulation, construction materials or technical industrial products Solid financial acumen with P&L ownership experience Strategic but hands-on leadership sty...