Closing Date for Applications
27th August 2025
Salary scale: £36,769 - £48,704 per annum
What is the purpose of this job?
Lead the planning, execution, and evaluation of high-value, high-impact paid media plans. This role is critical to ensuring our media investment is working as hard as it can—driving measurable outcomes, delivering excellent value for money, and holding partners to account to ensure media plans are continually optimised for maximum effectiveness.
What can I expect to do in this job?
* Work with our media agency to design, execute and evaluate a high-value, high-impact paid media plan to ensure that objectives of the National Marketing Strategy are met and investment is maximised.
* Review and challenge proposals: Evaluate media channel plans and proposals to ensure they align with strategic goals, align with creative objectives, offer strong value for money, and reflect best practice in media planning and buying.
* Ensure accountability and delivery: Monitor performance to ensure media investment is working as hard as it can and hold partners to account on KPIs, delivery timelines, targeting, placement quality, and innovation.
* Optimise performance: Use media performance data and insights to drive continuous optimisation of media activity across platforms and formats.
* Evaluate effectiveness: Lead the measurement of media outcomes, including reach, engagement, conversions. Support colleagues with the provision of media delivered and econometrics to measure return on investment.
Requirements
What experience, skills and knowledge do I need?
Essential
* Proven experience in managing large-scale paid media campaigns across a range of platforms (TV, digital, social, OOH, print, etc.).
* Strong working knowledge of media strategy, planning, buying, and performance optimisation.
* Commercial acumen with an ability to assess value for money and cost-effectiveness.
* Experience defining commercial targets, developing clear media briefs, interrogating agency responses and developing plans to deliver to objectives.
* Skilled in media auditing, delivery tracking, and analytics, with a focus on continuous improvement.
* Understanding of econometrics and campaign tracking to measure impact of campaigns
Desirable
* Knowledge of or experience working in the rail industry
* Experience working in a media agency and/or in media buying
If you believe you have the qualities, skills and experience we are seeking, please forward a covering letter, CV and salary expectation to: A full job description is available on request.
Benefits
* 30 days annual leave
* 75% reduction on UK rail travel (for work and leisure) - more below
* Reduced international rail travel
* Interest free season ticket loan
* Contributory defined benefit pension scheme
* Give As You Earn scheme
* Subsidised private medical care
* Healthcare cash plan scheme
* Employee Assistance Programme scheme
* Flexible working
* 30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)
* Personal Development Days
* Employees may sell up to a maximum of five days' leave. Employees can buy up to a maximum of five days' leave. These figures will be pro rata for part-time employees