Overview
Barchester has a rare opportunity for a passionate senior sales professional to join as a Divisional Sales and Marketing Manager. This vital role will support 47 care homes across the South West Division to grow occupancy and positively impact the commercial success of each home.
Travel across South West and London is required.
Required Experience / Qualifications
* Background in sales, marketing, and/or communications
* Previous experience managing a high‑performing sales team
* Confident in using various reporting processes
* Experience analysing market and financial data, and presenting conclusions
* Full UK driving licence
Responsibilities
* Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
* Line‑manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
* Provide strategic input into enquiry generation across the division
* Work with management to identify difficulties around enquiry management and community engagement, and deliver training to address these areas
* Recruit, induct, train, and retain Customer Relationship Managers and Home Services Advisors
* Oversee the Divisional Activities lead and delivery of Life Enrichment programmes in all homes
* Maintain awareness of market opportunities across the division
* Travel to care homes across the division to gain knowledge of the Barchester approach and home‑specific challenges
* Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
* Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
* Support Barchesters ambitious new build programme to ensure occupancy growth in newly opened homes
* Oversee social media activity for 47 care homes
* Demonstrate a clear focus on quality and customer experience
Rewards and Benefits
* Generous salary plus bonus + car allowance or company car
* Competitive car allowance
* Access to a range of retail and leisure vouchers
* Free learning and development opportunities
J-18808-Ljbffr