Creative Strategist – eCommerce
Location: Old Trafford Stadium Complex
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high‑performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
Role Purpose
The Creative Strategist – eCommerce defines how the club’s creative storytelling drives commercial outcomes. Sitting within the Consumer Marketing team, this role combines insight, creativity and platform fluency to develop strategies and ideas that connect culture, content and conversion. They lead concept development for product and retail campaigns, identify emerging commerce opportunities and partner with Social, Content and Creative teams to bring them to life. This person acts as the creative and cultural engine of the e-commerce marketing function — ensuring all activity is both commercially effective and fan‑relevant.
Key Responsibilities
* Shape the creative commerce strategy, defining how storytelling and content can drive e‑commerce growth.
* Develop and lead creative ideas and campaign concepts that connect fan culture, brand storytelling and retail objectives.
* Translate e‑commerce insights and data into creative briefs and actionable ideas that drive measurable performance.
* Collaborate with the E‑commerce Growth & Activation Lead to align creative with business priorities and trading goals.
* Work closely with the Social and Content teams to integrate shoppable and commerce‑driven storytelling across owned and emerging platforms (TikTok Shop, Instagram Marketplace, etc.).
* Partner with the Creative and Production teams to brief, shape and evaluate creative work across channels.
* Collaborate with the Brand & Influencer Marketing Manager to identify and activate creator‑led commerce opportunities.
* Use performance data, platform trends and audience insights to refine creative direction and optimise future campaigns.
* Champion creative best practice within the e‑commerce team ensuring all storytelling aligns with brand values while driving measurable sales.
Skills & Experience
* 3–5 years’ experience in creative strategy, content planning or e‑commerce marketing (brand, agency or retail background).
* Proven experience developing and leading creative ideas that deliver both brand impact and commercial results for a retail/e‑commerce brand.
* Deep understanding of social commerce, creator marketing and shoppable content formats.
* Ability to interpret data, trends and cultural moments into actionable creative opportunities.
* Experience collaborating with creative, production and performance marketing teams to bring ideas to life.
* Excellent communication and storytelling skills — able to inspire creative and cross‑functional collaboration.
* Strategic and hands‑on — equally comfortable developing ideas and guiding execution.
* Strong cultural awareness and understanding of fan behaviour, sport and entertainment platforms.
What This Role Brings to the Department
Elevates the creative and cultural capability of e‑commerce marketing—bringing together brand storytelling, fan insight and commercial performance. Ensures the club leads in creative commerce innovation, delivering campaigns that are both culturally resonant and commercially successful.
Our Commitment To You
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us?
If this sounds like the perfect role for you, please submit your application by Thursday 27th November 2025.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK‑based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
#J-18808-Ljbffr