Central Employment are working with a leading Technology provider, as they look to appoint a Digital Marketing Executive, reporting into the Marketing Director, with a focus in creating, implementing and executing commercially focused multi-channel campaigns. We are seeking a results-driven Multi-Channel Digital Marketing Executiv e to support and deliver high-impact B2B lead generation campaigns across multiple digital channels. This role is ideal for a data-led marketer who thrives on generating qualified leads, optimising campaign performance, and contributing directly to pipeline growth. You will play a key role in planning and executing integrated campaigns that engage target audiences, support sales objectives, and drive measurable ROI. Key Responsibilities Plan, execute, and optimise multi-channel B2B lead generation campaigns across paid, owned, and earned channels Develop and deliver integrated campaigns across email, paid media (PPC, paid social), SEO, and content marketing Manage campaign budgets and ensure efficient allocation to maximise ROI and cost-per-lead efficiency Build and optimise landing pages, forms, and conversion funnels Manage paid acquisition channels including Google Ads, LinkedIn Ads, and display networks Execute email marketing campaigns and nurture journeys using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Support SEO initiatives including keyword research, on-page optimisation, and content performance Coordinate organic and paid social media activity to support lead generation goals Track, analyse, and report on campaign performance using tools such as Google Analytics, CRM systems, and marketing platforms Monitor key KPIs including CPL, MQLs, SQLs, conversion rates, and pipeline contribution Conduct A/B testing across ads, emails, and landing pages to improve performance Provide insights and recommendations to continuously improve campaign effectiveness Collaborate with content for compelling B2B messaging and assets (whitepapers, case studies, webinars, etc.) Ensure consistent brand voice and messaging across all channels Work closely with sales teams to align on lead quality, targeting, and follow-up processes Maintain and optimise CRM data integrity and lead tracking Support lead scoring, segmentation, and nurturing strategies Key Skills & Experience Proven experience in B2B digital marketing with a strong focus on lead generation Hands-on experience managing multi-channel campaigns (PPC, paid social, email, SEO, content) Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) Strong analytical skills with the ability to interpret data and optimise performance Understanding of the B2B buyer journey and funnel management (MQL → SQL) Experience with CRM systems (e.g., Salesforce) and lead management processes Excellent copywriting and communication skills Highly organised with strong project management abilities Desirable Experience in SaaS, technology, professional services Knowledge of ABM strategies Familiarity with CRO tools and techniques Experience working in a fast-paced, growth-focused environment KPIs / Success Measures Volume and quality of marketing-qualified leads (MQLs) Cost per lead (CPL) and campaign ROI Conversion rates across funnel stages Contribution to sales pipeline and revenue Engagement metrics across channels