Regional Sales Manager – McCurrach on behalf of Carlsberg Britvic
Area Covers Northwest England (Ideal Location Liverpool / Manchester)
Permanent, Full-Time
Salary up to £43K per annum plus performance related bonus, company car & fuel card.
Ready to power up your Sales career? Passionate about the most iconic and popular beers and soft drinks? Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
Applications for this position will close on the 7th November 2025.
Responsibilities
* Lead and coach a regional sales team of 10 Customer Development Executives.
* Build and lead a Regional Business Plan to deliver above market sales and share growth across your region.
* Use all available data and insights to build, monitor, review and adapt your business plans.
* Be accountable for and deliver against KPI metrics through building new and established customer relationships and negotiating successful outcomes for both Britvic and your retail customers.
* Develop and maintain a live people plan to include talent management, succession planning and performance improvement where necessary.
* Coach and develop your Customer Development Exec team to deliver the regional plan whilst encouraging and developing a growth mindset across the team.
* Ensure accuracy and maintenance of key business processes.
* Generate actionable insights to motivate change in approach and performance.
* Work collaboratively with Britvic on performance management, reporting, insights & regional business plan accountability.
Qualifications
* You will be a highly competitive sales leader with a burning desire to win in the marketplace and the ability to build that culture within your team.
* Proven track record as a successful Regional Sales Manager or in a similar role within a fast-paced environment – FMCG, Business Development or retail environment.
* Strong strategic mindset to identify long‑term goals, devise effective business development strategies, and make informed decisions that drive substantial sales growth and consistently achieve ambitious targets.
* You will be an experienced negotiator who demonstrates the creativity required to find winning solutions.
* Embracing and truly understanding the commercial aspects of the role, being highly organised, strong multitasker and a very strong communicator.
* Ability to review and analyse sales data to drive sales performance in a region.
* Being a team player is essential as an inspirational leader of Customer Development Executives to unlock outstanding sales outcomes and build a winning team.
Must hold a full driving licence and be able to travel nationally.
What We Offer
* Competitive salary
* 25 days paid holidays + public holidays & annual leave purchase scheme
* 15% bonus
* Company car & fuel card, life assurance & access to discounted private healthcare
* Company pension scheme
* Family‑friendly working policies (enhanced maternity & paternity pay)
* Continuous coaching, training and career development
* Access to Employee Assistance Programme – 24/7 support on physical, mental & financial well‑being
Seniority Level
Mid‑Senior Level
Employment Type
Full‑time
Job Function
Sales and Business Development
Industries
Business Consulting and Services
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