DigitalMarketingManager(CRM&EmailMarketingFocus)
Location:Cheltenham
Hours:30hoursperweek(flexiblearoundschoolhours)
Salary:£45,000to£50,000FTE
TheOpportunity
WearelookingforanexperiencedDigitalMarketingManagerwithastrongfocusonCRM,databasemarketingandemailcampaignstojoinourgrowingteam.Thisroleisdesignedaroundflexibility,offering30hoursperweekwithworkinghoursthatcanfitaroundschoolcommitments.
ThesuccessfulcandidatewilltakeownershipofourCRMmarketingstrategy,ensuringourdatabaseisfullyutilisedthroughtargetedemailcampaigns,segmentationandmarketingautomation.Youwillplayakeyroleinturningourlivedatabaseintoaconsistentsourceofengagement,brandawarenessandbusinessopportunities.
Thisrolewillsuitsomeonewhoenjoysworkingwithdata,understandshowtodriveengagementthroughwellstructuredcampaignsandisconfidentusingCRMsystemstomaximisemarketingperformance.
KeyResponsibilities
1. ManageanddevelopthecompanyCRMdatabasetomaximisemarketingandengagementopportunities
2. Planandexecutetargetedemailmarketingcampaignsacrosssegmentedaudiences
3. Buildandmanageautomatedemailjourneysandnurturecampaigns