Overview
The Digital Marketing Executive plays a key role in delivering high-performing digital campaigns by combining technical expertise with content collaboration. This role owns and optimises marketing platforms, supports campaign tracking and reporting, and supports publishing of digital content including landing pages and blogs. It bridges the gap between data, tech, and storytelling to ensure seamless execution across digital channels.
The ideal candidate will be detail-oriented, data-driven, and collaborative, with skills in marketing automation, website management, and digital content delivery.
Responsibilities
* Own and optimise HubSpot marketing automation (emails, workflows, segmentation)
* Create and publish landing pages and blogs in collaboration with content colleagues
* Coordinate and brief website developments (ticket creation, testing, QA)
* Campaign administration in Salesforce and HubSpot
* Run regular performance reporting and dashboards (Salesforce, GA4, HubSpot)
* Support Marketing and Commercial teams on campaign execution
* Audit and improve tracking setup and data accuracy, collaborating with Business Intelligence colleagues
* Collaborate with Head of Marketing on MarTech stack efficiency
* Identify and share ideas to improve performance and efficiency across our channels and technology stack
Core Knowledge & Skills
Essential
* Experience with marketing automation and workflows (preferably HubSpot)
* Strong understanding of campaign tracking and analytics
* Proficiency in reporting, data and analytics
* Ability to manage technical briefs and QA processes
* Detail-oriented and data-driven mindset
Desirable
* Experience in agency, B2B or technical environments
* Familiarity with Salesforce and CMS platforms
* Experience in digital optimisation and lead tracking
* Experience briefing developers and managing a backlog
Outline of Typical Goals & OKRs for the role
* Deliver monthly digital performance reports by the 5th working day of each month
* Launch a refreshed email marketing strategy by Qx
* Reduce email bounce rate by 15% through improved segmentation by Qx
* Publish a minimum of 4 SEO optimised landing pages or blogs per month
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