Senior B2B Marketing Executive
London, UK (Hybrid - 3 days in office)
We're looking for a Senior B2B Marketing Executive to join a global leader in professional education and training. This is a hands-on, role offering broad exposure across digital, content, events, campaigns and data-driven marketing.
As Senior Marketing Executive, you'll take ownership of planning and delivering impactful marketing initiatives that drive awareness, engagement and lead generation across multiple channels.
Key responsibilities include:
1. Owning the execution of B2B marketing initiatives, including marketing planning for a key professional qualifications business line
2. Developing and delivering targeted multi-channel campaigns across email, social, web and events
3. Managing and evolving the brand's social media presence, including content creation, copywriting, channel growth and engagement strategy
4. Planning and delivering high-quality webinars and in-person events, including delegate communications, agendas, speaker coordination and event logistics
5. Creating short-form content across the full...