Job Description
Job Title: Demand Generation Marketing Manager
Salary: £50,000 - £60,000
Location: Crawley - Hybrid
I am currently seeking a skilled Demand Generation Marketing Manager for a highly innovative and fast-growing firm backed by private equity. This role offers a hybrid work arrangement and presents an exciting opportunity for individuals who excel in independent, fast-paced environments.
Key Responsibilities:
* Collaborate with the product team to research and identify target Service Provider partners and key contacts within specified geographies.
* Utilise customer insights and segmentation to tailor content and lead generation campaigns to the target audience.
* Generate marketing-qualified opportunities from various sources to be followed up by the sales team.
* Develop and manage an executive introduction program to facilitate lead generation.
* Curate and create compelling content for inbound lead channels to attract and nurture prospects into sales-qualified leads (SQL).
* Coordinate lead generation campaigns in close collaboration with the campaign marketing manager and sales team.
* Gain a deep understanding of the product and contribute to refining the value proposition.
* Use data to track and report on campaign success.
* Manage the marketing mix to optimise lead generation efforts.
* Coordinate participation in lead-generation-focused industry events.
Requirement:
* Previous experience working in the Telecoms/Service Providers market is essential.
* Minimum of 3 years of full-time marketing experience.
* At least 2 years of experience in demand generation and campaign management.
* Proficient in lead forecasting, reporting, and analysis.
* Strong background in developing compelling messaging and value propositions.
* Experience collaborating closely with sales teams to align and deliver effective offers and campaigns across the buyer's journey.
* Thrives in an independent and proactive work environment.
* Excellent time management skills with the ability to prioritize tasks and meet deadlines effectively.
Benefits:
* Private Medical Insurance
* Company Pension Scheme
* 25 days of annual leave plus birthday leave
If you possess the required skills and experience for this role and are seeking an exciting opportunity within a progressive organisation, apply now!