AI Creative Assistant (Experimental Fashion & Digital R&D)
Our client, a global leader in online fashion, is currently exploring the frontier of Generative AI to redefine how they produce world-class imagery and marketing assets. We are seeking a forward-thinking AI Creative Assistant to join them at the R&D stage, helping to bridge the gap between traditional studio photography and "AI-native" creative production.
This isn't a standard graphic design role. You will be a digital pioneer, experimenting with cutting-edge workflows to determine how AI can enhance—or entirely transform -visual storytelling, social teasers, and digital styling concepts for one of the UKs most recognisable brands.
The Role
As an AI Creative Assistant, you will work alongside our client's senior art directors and technologists to prototype the future of fashion media. Your responsibilities will involve:
* Prompt Engineering & Image Generation: Using tools like Midjourney and Stable Diffusion to create high-fidelity fashion assets that maintain brand aesthetics.
* Workflow Optimisation: Building and refining complex nodes in ComfyUI to automate or enhance studio-quality outputs.
* Digital Styling: Translating physical garments into digital environments through AI-enhanced imagery and virtual outfitting.
* Social Innovation: Crafting experimental "teasers" and short-form video content using AI-native video and animation tools.
* Creative Problem Solving: Collaborating with the production team to solve traditional challenges (lighting, backdrops, model posing) using generative solutions.
Your Profile
We are looking for someone who lives at the intersection of high fashion and emerging tech. You should be:
* Technically Curious: You don't just use AI; you understand the underlying mechanics. You likely have a folder full of "failed" experiments that taught you something new.
* Visually Acute: You have a "fashion eye." You understand composition, lighting, and garment drape, and can spot the difference between an "AI look" and a professional editorial look.
* Tool Agnostic: While you have your favourites, you are comfortable pivoting between Midjourney, Stable Diffusion, ControlNet, and Photoshop (Generative Fill).
* Iterative: You thrive in an R&D environment where the goal is to test, break, and learn.
Why This Matters
Mastering these workflows now positions you as a pioneer in the next era of retail. You wont just be following a brief; youll be helping our client write the playbook for how a global fashion leader scales its creativity for the 2020s and beyond.
Note: This is a highly experimental role. We value portfolios that show process -not just the final prompt, but how you controlled the output to meet a specific creative vision.
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