<div><h3>Paid Social Lead</h3><p><b>Location:</b> Alderley Edge, Cheshire</p><p><b>Contract:</b> Permanent</p><p><b>Hours Per Week:</b> Full-time 40 hours per week</p><p><b>Working Hours:</b> Monday – Friday, office based, with 1 working day a week at home if desired.</p><p>Vita Group is a developer and operator of high-quality, intelligent residential communities that are redefining renting, co-living, and urban life.</p><p>Through its innovative family of brands, Vita Group designs, develops, and operates tailored living environments that enable people to thrive at different stages of their lives.</p><p>Vita Student delivers inspirational spaces and experiences to enhance university life. House of Social reimagines shared student living, blending accommodation with vibrant food, drink, and music destinations.</p><p><b>Key Responsibilities</b></p><ul><li>Own paid social strategy across all markets, aligned to acquisition targets and campaign priorities</li><li>Plan, launch and optimise campaigns across platforms including Meta, TikTok and YouTube</li><li>Manage budgets effectively, driving strong cost per lead and return on ad spend</li><li>Monitor performance and implement ongoing, data-led optimisation</li><li>Develop and execute structured testing across audiences, messaging and formats</li><li>Work closely with Creative to brief, test and refine high-performing assets</li><li>Partner with Acquisition to define target audiences, market priorities and lead quality</li><li>Ensure accurate tracking, attribution and clear, consistent performance reporting</li><li>Identify new opportunities to scale performance and drive growth</li><li>Support regional teams with guidance and best practice</li></ul><p><b>Who We’re Looking For</b></p><p>We’re looking for someone who takes real ownership of their channel and is motivated to take our paid social activity to the next level.</p><p>You’ll bring solid experience from a similar role, ideally within a lead generation environment, and be confident managing performance at scale.</p><p>Joining a supportive and collaborative team, success in this role will come from your drive, initiative and determination to deliver results.</p><p><b>Professional Experience</b></p><ul><li>4–6+ years running paid social campaigns with clear performance outcomes.</li><li>Strong hands-on experience across Meta and TikTok (others a bonus).</li><li>Proven ability to generate and scale leads efficiently.</li><li>Confident working with data, making decisions and optimising performance.</li><li>Able to brief and shape creative that drives results.</li><li>Experience working across multiple markets is a plus.</li></ul><p><b>Why Work for Us</b></p><p>We’ve created an environment that people enjoy being part of, while giving them everything they need to perform at their best.</p><p><b>What sets us apart:</b></p><ul><li>Free chef-prepared breakfast and lunch, every day.</li><li>On-site padel court.</li><li>Modern head office set in green surroundings.</li><li>Regular team socials, events and a genuinely strong team culture.</li></ul><p><b>The essentials:</b></p><ul><li>Competitive holiday allowance + bank holidays</li><li>Flexible working hours and hybrid working (1 day from home)</li><li>Pension contribution</li><li>Additional benefits including Perkbox and wellbeing support</li></ul><p><b>Important</b></p><p>Unfortunately, we are unable to offer Right to Work Sponsorship. Therefore, if you do require a company to sponsor your Right to Work in the UK, we will not be able to progress your application further.</p><p>All offers of employment are subject to satisfactory pre-employment checks which will include Disclosure & Barring Service (DBS) checks.</p></div>