Salary: £45–60k, reflecting experience
Location: Marlow / Hybrid (2-3 days)
Experience: 7+ years (ideally Agency + B2B)
OVERVIEW
Define strategy and execution of B2B digital marketing activity for multiple retained clients across automotive, commercial vehicles, logistics and green technologies. Oversight of multi-channel paid campaigns across key platforms focusing on delivering MQLs into sales teams. Requires a balance of creativity, data literacy and commercial savvy. Opportunity to manage several direct reports — Paid Media Specialist, Content Specialist, Social Media Specialist.
WHAT TO EXPECT
1 — Paid media & campaigns
* Lead paid social strategy and execution across Meta, LinkedIn and TikTok, supported by Google and emerging platforms (Reddit, newer B2B environments) where the audience warrants it
* Take client briefs apart, improve them where appropriate, and build campaigns that have genuine impact
* Develop campaign messaging grounded in the language and concerns of specialist audiences — fleet operators, procurement leads, dealer networks
* Manage full-funnel campaign activity from brand awareness through demand generation to pipeline contribution
* Own and optimise six-figure budgets with structured testing frameworks and clear financial accountability
2 — Organic social & content
* Run organic social strategy across a portfolio of retained client accounts, ensuring paid and organic operate as a single integrated system
* Build content frameworks that reflect the technical and commercial realities of each client's sector
* Oversee community management, ensuring consistent, brand-appropriate engagement across all active profiles
* Coordinate content production across designers, developers and copywriters to deliver high-quality campaigns and product launches
3 — Web, CRM & digital delivery
* Make recommendations on client websites as campaign infrastructure — landing pages, user journeys, conversion paths
* Integrate CRM, email and website activations into broader campaign planning
* Lead SEO strategy alongside content teams
* Own the full digital delivery pipeline across web, content, CRM and advertising for your accounts
4 — Stakeholder & partner management
* Manage relationships with clients, internal teams and external agencies and partners
* Present campaign proposals, performance reports and strategic recommendations to senior client stakeholders
* Coordinate multi-market delivery where accounts operate across European headquarters and local UK marketing teams
WHO THRIVES HERE
* A marketing leader who can balance creative instinct, data literacy and commercial savvy
* A champion for their clients' brands — understands each market well enough to protect what makes the brand distinct and challenge work that falls short
* A 'serve to lead' manager who elevates their team — invested in their development, not just their output
* A guardian of quality across everything that goes out
* Outstanding stakeholder management — internal teams, clients, external partners — built on clarity, consistency and earned trust
* Comfortable telling a senior stakeholder something they didn't want to hear, and knowing how and when this is best done
* Genuine desire to deliver good work with real impact, not just work that ticks a box
WHAT YOU BRING
* Proven B2B digital marketing experience, ideally in automotive, logistics, industrial or technical sectors
* Track record leading multi-channel campaigns across paid and organic
* Confidence developing campaign messaging that connects commercial objectives to how specialist audiences actually think and buy
* Experience managing significant budgets with accountability for outcomes
* Data literacy that goes beyond dashboards — reads performance, draws conclusions, acts
* Leadership experience: recruiting, coaching, setting standards, celebrating growth
* A structured, curious approach to testing, experimentation and new channel development
WHAT YOU GET
* Ownership of a portfolio of premium B2B brands
* Work connecting directly to tangible outcomes
* Real strategic leadership across multi-channel campaigns
* Flexible growth — shape your own career through the work you do
* Professional development opportunities
* 25 days annual leave
VALUABLE SKILLS
* Paid, Owned & Earned media
* Campaign Reporting & Analytics
* Data, Analytics & Market Research
* Multi-Market / Central vs Local Delivery
* Team Leadership & Development
* Organic Social Strategy & Execution
* Influencer & Creator Programmes
* Brand Partnerships & Collaborations
* Content Strategy & Editorial
* Community Management & Growth
* Platform Governance & Compliance
* Agency & Partner Management
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