Market Strategy & Planning Manager
Location: Newcastle upon Tyne
Contract: Permanent
We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations.
You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy. Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.
What will you be doing:
* Identify the key category insights for Fuel : utilise relevant market, consumer, and performance insights to define the regional category strategy
* Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans
* Define the annual 5P’s plan by Category & for your Channel: Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).
* Review regional category & channel P&L: Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review
* Promotions; Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions
* Pricing : Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the marketplace
* Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s
* Input insight to the regional NPD plans: Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required
* Competitor Insights; Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP
What skills and experiences you’ll need to ace this job:
* Education: Degree in Business, Marketing, Finance, Accounting
* Experience: Proven experience in commercial, business operations roles and from an FMCG background.
* Strong analytical and commercial acumen with experience in marketing finance and trade spend management.
* Excellent communication and stakeholder management / collaboration skills.
* Knowledge of the market and consumer goods industry
* Demonstrated knowledge of the brands, products and customers
* Strong influencing skills for both peers and stakeholders to represent CD needs
* Proven accountability and able to focus and drive critical topics and empower others
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