About Us
At Griffiths & Nielsen (G&N), we help people live better — from preventing DVT with FITLEGS compression to launching innovations in wound care, orthopaedics, and clinical waste. The more people that discover our products, the more good we can do.
The Role (Overview)
We're hiring a hands-on Digital Marketing Co-ordinator with 12–18 months' experience and proven Shopify skills. You'll develop and execute digital strategies that grow revenue and engagement across e-commerce, social, and paid media. The role blends creativity, analytics, and project management. You'll report to the Marketing Director, and work closely with the Senior Marketing Co-ordinator, with a clear path to a Digital Marketing Manager role once you've proven impact.
What You'll Do: E-Commerce (Top Priority)
* Own and manage our Shopify site ) end-to-end.
* Update PDPs, content, landing pages, banners, copy, and Klaviyo flows.
* Fix issues fast; improve SEO, UX and CRO; manage Google Ads with ROI discipline.
* Deliver tangible sales uplift within 3 months.
Social Media
* Run the content calendar across Meta, TikTok, LinkedIn (planning → posting → community management).
* Double followers within 6 months, focusing on quality growth and traffic that converts.
* Identify and manage micro-influencers; drive high-intent referral traffic to the site.
TikTok Shop
* End-to-end ownership of catalog uploads, content, offers, and promos.
* Drive followers and purchase intent.
* Prove sales traction within 3 months.
Campaigns, Content & Brand
* Develop and execute digital marketing strategies that increase brand awareness and traffic.
* Create engaging content for web, social, email; keep messaging consistent and on-brand.
* Light design work in Adobe Photoshop (or Canva/Figma) for marketing assets.
Reporting & Insights
* Produce weekly and monthly performance reports (GA4, platform analytics), with clear recommendations.
* Present findings using Excel/Sheets and PowerPoint/Slides.
Project Management & Collaboration
* Run projects to time and budget; align stakeholders with clear briefs, checklists, and status updates.
* Work with B2B partners (where relevant) to tailor campaigns for their audiences.
About You (Skills & Experience)
* 12–18 months' digital marketing experience (B2C essential; B2B awareness a plus).
* Shopify essential (building/changing PDPs, banners, copy, flows).
* Working knowledge of Klaviyo, GA4, SEO, UX/CRO, Google Ads.
* Strong social media understanding (including TikTok Shop).
* Analytical and commercial mindset; confident with numbers and A/B testing.
* Project-managed campaigns end-to-end; highly organised and process-driven.
* Excellent copywriting and communication skills.
* Adobe Photoshop (or Canva/Figma) for everyday marketing graphics.
* Excel/PowerPoint (or Sheets/Slides) for reporting and decks.
* Nice to have: WordPress familiarity, basic HTML/CSS, Asana/Trello/Jira, additional languages.
What Success Looks Like
* 90 days: measurable sales uplift on Shopify; improved site health (speed, SEO basics, CRO wins); first TikTok Shop sales; regular reporting in place with actionable insights.
* 4–6 months: follower growth doubled (quality growth), sustained improvement in traffic → conversion, and a pipeline of repeatable content and campaigns.
The Package
* Salary: £28,000–£32,000 DOE
* Benefits: pension + private medical insurance
* Holidays: 20 days + public and bank holidays + Birthday + 1 extra day off per year of service up to a maximum of 5
* Progression: clear pathway to Digital Marketing Manager once impact is proven.
Location
How to Apply
Send your CV and 3–5 bullet points showing relevant wins (Shopify/CRO, paid performance, content that converted, TikTok Shop, reporting insights that drove action). Links/portfolio welcome.
Job Type: Full-time
Pay: £28,000.00-£32,000.00 per year
Benefits:
* Company pension
* Free parking
* On-site parking
* Private medical insurance
Work authorisation:
* United Kingdom (required)
Work Location: In person