5 days per week (Monday - Friday) 8.30am – 5pm WFH Friday
Ancoats, Manchester (office-based)
This is a hands‑on, performance‑driven role for a marketer who can generate, nurture, and convert leads into qualified sales opportunities.
We’relooking for someone who combines strong digital execution with commercial awareness,someone focused on performance, revenue, and continuous optimisation.
We are AXD, a specialist B2B marketing agency. We are a small team and are proud to have global clients, including some of the worlds largest technology companies. We are now entering our next stage of growth, and this position will play a crucial role in expanding our customer base and delivering measurable results for our clients.
The Role
You will be responsible for:
* Driving lead generation for AXD and our clients, supporting early‑stage sales activity
* Planning and executing multi‑channel campaigns across paid media, email, LinkedIn, social, weband content
* Managing targeted email marketing, including cold outreach, nurture sequences, and list segmentation
* Writing high‑converting copy for ads, emails, landing pages, and campaigns
* Building and optimising landing pages to improve conversion rates (CRO)
* Managing and improving SEO and website performance, including keyword strategy
* Running and optimising paid media campaigns (Google Ads, Meta, LinkedIn Ads)
* Tracking performance using UTM tracking, and analytics tools
* Monitoring and improving ROAS, CAC, and overall campaign performance
* Producing monthly reports with clear insights, learnings, and recommendations
* Working closely withseniorleadersto ensure marketing leads convert into qualified opportunities
* Continuously testing (A/B testing) and optimising campaigns to improve results
You will own performance and be accountable for delivering againstKPIs and revenue targets.
About You
* Around 4+ years’ experience in digital, performance, or growth marketing
* Proven experience in lead generation and supporting sales pipelines
* Strong hands‑on experience with paid media platforms (Google Ads, Meta, LinkedIn Ads)
* Solid understanding of SEO tools and keyword research
* Experience with analytics and tracking (GA4, conversion tracking)
* Experience with conversion rate optimisation (CRO), landing pages, and A/B testing
* Strong experience in email marketing and marketing automation tools
* Excellent copywriting skills for performance‑driven campaigns
* Data‑driven, with the ability to analyse performance and optimise spend
* Strong organisational skills and ability to manage multiple campaigns simultaneously
* Commercial mindset with a clear focus on sales outcomes and ROI
* Comfortable working in a fast‑paced, data‑driven environment with cross‑functional teams
* Experiencedin implementing marketing processes and procedures.
* Proactive, accountable, and focused on delivering measurable results
* Experience in B2B marketing agency environment
* Experience working closely with sales teamsor in a sales role
* Degree in Marketing or Business
To Apply
Pleasesend your CV along with a cover letter and salary expectations. Your cover letter should include examples of how you have generatedsalesleads, improved conversion rates, or driven measurable growth inpreviousroles. Applications without a cover letter will not be considered.
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