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Growth-driven website manager (hybrid)

Northampton
Reed Specialist Recruitment
Website manager
Posted: 1 June
Offer description

Are you ready to take full ownership of a high‑performing website? Do you have experience driving traffic, improving conversion rates, and optimising user journeys? Are you confident using data, testing, and SEO to improve digital performance? If you can answer yes to the above questions, this could be the perfect role for you.


Key Responsibilities

* Take ownership of day‑to‑day management and performance of company websites and digital platforms.
* Continuously enhance website usability, functionality, and user experience to maximise engagement and conversions.
* Plan and implement improvements based on user behaviour insights, testing tools, and performance data.
* Oversee the creation and optimisation of website content, including landing pages, blogs, and campaign materials.
* Work closely with internal teams and external partners to deliver updates, enhancements, and site developments.
* Drive SEO performance across technical, on‑page, and structural elements to increase organic visibility.
* Monitor website analytics and key metrics, using insights to inform ongoing optimisation and strategic decisions.
* Implement a test‑and‑learn approach, running experiments and analysing results to improve outcomes.
* Support the development and evolution of digital platforms, including contributing to future enhancements or redevelopment projects.
* Ensure all digital activity aligns with wider marketing objectives and contributes to lead generation.


The Successful Candidate Will

* Have experience in website management or digital marketing, ideally within a commercially focused environment.
* Be confident using CMS platforms such as WordPress, alongside tools like Google Analytics, Search Console, or Tag Manager.
* Have a strong understanding of SEO best practices and how to improve website ranking and visibility.
* Possess good copywriting skills and experience creating customer‑focused digital content.
* Be comfortable working with data, interpreting performance metrics, and making evidence‑based decisions.
* Have experience with testing methodologies and continuous optimisation approaches.
* Be highly organised, detail‑oriented, and able to manage multiple priorities effectively.
* Demonstrate strong communication skills and the ability to collaborate across teams.
* Be proactive, curious, and comfortable working in a fast‑paced environment.


Benefits

A salary of approximately £50 000, dependent on experience. Hybrid/flexible working options, benefits package, and the opportunity to take full ownership of a key digital channel within a growing organisation.

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