MARKETING
AXA - Global Healthcare are looking for a seasoned and results-orientated Senior Product Marketing and Go to Market Executive. Reporting to our Growth Marketing Lead, you'll execute our project-focused product marketing initiatives. You'll be responsible for developing and executing comprehensive GTM plans to drive the success of our project-based products. You'll have a strong understanding of project management, excellent communication skills, and a hands-on mindset. This is a 12-month fixed term contract.
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.
Develop and execute product marketing GTM plans for project-based products/services.
Collaborate with cross-functional teams to gather insights and create marketing assets.
Work closely with product development teams to ensure product alignment with market requirements and customer expectations.
Develop marketing collateral, sales tools, and other materials to support product launches and drive customer engagement.
Plan and manage the implementation of new product and proposition launches and events.
Create compelling messaging and positioning for project-based products.
Monitor and report on the performance of project-based product marketing initiatives.
Manage relationships with internal and external stakeholders, and be a key member of the project working group.
Demonstrable experience in product marketing or GTM roles, preferably in the insurance/finance industry.
Proven track record of developing and executing successful product marketing and GTM plans for project-based products/services.
Strong project management experience with the ability to manage multiple projects simultaneously.
Understanding of the insurance/finance industry, including market trends, regulatory requirements, and customer needs across different regions.
Excellent project management and organizational skills, with the ability to manage multiple initiatives across various regions simultaneously.
Strong analytical skills with the ability to use data to make informed decisions and track the effectiveness of campaigns.
Experience with adopting brand tone of voice and guidelines.
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
Competitive annual salary of up to £39,000
Discretionary company & performance-based bonus
Contributory pension scheme (up to 12% employer contributions)
Life Assurance (up to 10 x annual salary)
Private health cover
25 days annual leave plus Bank Holidays
Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
AXA employee discounts
If you have a long-term condition or disability and require adjustments during the application or interview process, we're proud to offer access to the AXA Accessibility Concierge. Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.