Senior Digital Marketing Executive
£36-£38k per annum
37.5 hours per week
Were looking for a talented Senior Digital Marketing Executive to join our professional in-house team at Colten Care, - a family-owned care home provider with a reputation for outstanding care and an ambition to lead the sector in premium later life living.
This is a brilliant opportunity for a digital marketing professional who is confident with performance advertising, search optimisation, and content strategy - and who wants their work to make a real difference to families navigating one of lifes most important decisions.
As part of our collaborative marketing team, youll play a key role in shaping and executing digital activity across our portfolio of 21 care homes - working alongside experienced marketing professionals, graphic designers and support teams to deliver results.
Key responsibilities will include:
Digital Advertising
* Planning, managing and optimising paid campaigns across Google, Meta (Facebook/Instagram) and Bing
* Tracking and improving performance using enquiry data, cost-per-lead, ROI and conversion insights
SEO & Local Search
1. Optimising website copy, metadata, and internal linking to improve organic visibility
2. Creating and maintaining SEO-driven landing pages and blog articles
3. Ma...