Job Summary
We are seeking a highly skilled and proactive Marketing Strategy Lead to lead the go‑to‑market (GTM) strategy for a new defence product within our European Defence portfolio. This is a 6‑month fixed‑term contract based in the UK, remote first, with regular travel to Luton and Bristol sites.
Responsibilities
* Develop the end‑to‑end GTM strategy in support of Business Development.
* Conduct thorough market, competitor and customer analysis.
* Define clear value propositions and USPs grounded in customer needs.
* Create engaging, accurate and compliant marketing literature.
* Develop compelling digital content and produce sales enablement materials.
* Design and deliver demonstration aids, support live demonstrations, exhibitions, trade shows and customer events.
* Ensure all materials reflect security, export control and brand guidelines.
* Translate technical features into clear operational benefits in close work with engineering and product management.
* Align messaging with customer engagement strategies in partnership with Business Development.
* Coordinate with external agencies, design teams and stakeholders.
* Monitor market trends, competitor activities and customer requirements.
* Provide regular updates to leadership on GTM progress, campaign performance and market intelligence.
* Recommend adjustments to strategy based on insight, feedback and ongoing evaluation.
Qualifications and Attributes
* Proven experience in B2G or defence/dual‑use product marketing.
* Strong capability in developing GTM strategies for technical or mission‑critical defence products.
* Excellent written and verbal communication skills.
* Demonstrated experience creating high‑quality marketing collateral.
* Confidence leading cross‑functional teams.
* Proficiency with standard marketing tools.
* UK Security Check (SC) essential.
* Understanding of defence procurement cycles, MOD/European defence agency requirements and secure communications (desirable).
* Experience supporting live demonstrations or trade‑show activity (desirable).
* Knowledge of export control and classified material handling frameworks (desirable).
* Background in engineering, defence technology or adjacent domains (desirable).
* UK Developed Vetting (DV) advantageous (desirable).
* Strategic thinker with strong analytical ability.
* Detail‑oriented with excellent organisational skills.
* Creative, proactive, and comfortable working in a fast‑paced environment.
* Ability to operate with discretion and integrity in a sensitive sector.
Benefits
* Competitive salary dependent on experience.
* Company car allowance £5,500 pa (pro rata).
* Industry‑leading pension scheme – match up to 8 % on a 1:1.5 basis.
* Life assurance 8 × salary.
* 25 days holiday plus bank holidays.
* Flexible working hours, including finishing at 12 noon on Fridays.
* Income protection.
* Shopping discounts.
* Cycle to Work scheme.
* Employee Assistance Programme.
* Virtual GP clinic for you and immediate family.
* Collaborative, dynamic working environment.
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