Digital Content and Marketing Executive
GBP35000 +Benefits
Office or Home Based - London
Our client is a leading digital healthcare consultancy, due to significant growth supported by a renewed focus on digital across health and they are now looking to recruit a creative, dynamic, lively and energetic Digital Content and Marketing Executive as they build on this growth.
Responsibilities will include:
· Managing and monitoring our social media presence including but not limited to Twitter, LinkedIn and YouTube.
· Creation of content and campaigns.
· Maintaining ongoing marketing operations including development of presentations, newsletters, social media, customer and contact databases, and analytics.
· Managing and updating the company website using WordPress. This will include managing the News pages and developing Customer Case Studies with the assistance of our project teams and customers, and managing website SEO.
· Creating and managing updates to the Monthly newsletter.
· Producing news stories including colleague recognition and achievements, working closely with the senior management team and colleagues across the company.
· Organising our presence at events, including internal and external events such as webinars, conferences, exhibitions and customer events. This will also include producing collateral and ordering merchandise, and working with partner organisations such as exhibition stand designers and PR agencies.
· Leading on social media campaigns to generate awareness and interest in the company, to create demand for our services, and to attract new colleagues to the company.
· Working with colleagues to create company whitepapers / opinion pieces to help promote the company and colleagues.
· Working with colleagues to create videos, podcasts etc relevant to company successes and promotion.
Person specification
· Dynamic and creative marketeer
· Experience across various platforms - print, web, mobile, apps etc
· Track record of engaging and building productive working relationships with internal colleagues, suppliers and media outlets.
· Ability to effectively communicate marketing strategy and initiatives across the company.
· Strong knowledge on Social Media algorithms and functionality.
· Ideally some knowledge of the NHS and health and care sector but not essential.
· Must share our values in caring passionately about the NHS, and providing high-quality and value for the money services to our NHS and health and care customers.
· Experience of working in digital health either for a healthcare solution supplier or consultancy/agency, or within an NHS Trust, regional NHS organisation (e.g. AHSN/ICS/ICB) or national NHS body may be advantageous.
· Preferably holding marketing qualification e.g. Chartered Institute of Marketing (CIM) qualification