ECommerce Optimisation Manager | Armely, Leeds (onsite) Salary: Circa £35,000 per annum | Hours: Full-time, Permanent We are looking for an eCommerce Optimisation Manager on behalf of a fast-growing product design company whose brands are built around sustainability, innovation, and engineering excellence. This is an exciting opportunity to take full ownership of their digital conversion strategy and shape how customers engage and buy through their Shopify eCommerce platform. The Role This is a hands-on role focused on Conversion Rate Optimisation (CRO) — analysing performance, improving the online journey, and ensuring customers not only visit but convert. You'll have the autonomy to create and deliver a full CRO roadmap that drives higher sales, improved ROI, and better user experiences. Key Responsibilities Analyse customer journeys and user behaviour to identify conversion barriers and opportunities Develop and manage an ongoing testing and optimisation roadmap (A/B and multivariate tests) Use analytics and reporting tools to monitor key KPIs including bounce rate, time on site, checkout completion, and conversion rate Work collaboratively with UX/UI designers, developers, and marketers to bring optimisation ideas to life Implement segmentation and personalisation strategies to engage different audience groups Lead by influence to ensure the team is aligned on CRO goals and improvements Stay current with eCommerce and digital marketing trends, particularly within Shopify and connected platforms Skills & Experience Proven experience improving eCommerce performance through CRO and data-driven optimisation Strong understanding of Shopify, analytics, and performance marketing metrics Confident in interpreting data and turning insights into actionable recommendations Experience working with UX principles, behavioural psychology, and digital usability ROI-focused mindset with a passion for creating measurable growth 2-5 years' experience in CRO, eCommerce analytics, or digital performance marketing What's on Offer Circa £35,000 per annum depending on experience 37.5 hours per week, Monday to Friday Flexible working hours - core hours are 10:00am to 3:30pm Free onsite parking and close to main bus routes from Armley Road Supportive and relaxed working culture with a strong team ethos Health and wellbeing benefits Staff discounts and access to early product prototypes Opportunities to contribute ideas and grow with the company How to Apply Please apply with an up-to-date and well-presented CV outlining your relevant experience. Key Appointments UK Ltd will assess your suitability for the role based on the information contained in your CV and application. This includes skills, experience, education, and location. By applying for this role, you give consent for your CV to be processed by Key Appointments for recruitment purposes. Our full Privacy Policy is available at key-appointments. Unfortunately, due to the number of applications we receive, we are unable to provide specific feedback if your application is unsuccessful. We will endeavour to provide an outcome as soon as possible.