Senior Brand Manager – International Drinks Brand
Greater Reading Area
* £60,000 - £70,000
* 10% bonus
* £5,750 car allowance
* Bupa Healthcare
* 6% pension contribution
Who They Are
They are a category‑leading drinks business with a standout portfolio and a clear ambition to dominate globally. Nearly two decades in the UK market, they continue to scale at pace, launching new brands, winning awards, and strengthening their trading relationships across the On and Off Trade. The blend of structure and entrepreneurial energy makes this a strong environment for someone who wants influence, development, and the chance to shape activation in a business that is a genuine force in the category.
This is a chance to step into a commercially minded brand role where you can genuinely shape how a bold, characterful drinks portfolio shows up in the UK and across key European markets. You will lead the charge on a fast‑growing brand that thrives on strong storytelling, sharp execution and proper commercial thinking.
If you want a role where you can own the plan rather than simply manage it this will suit you well. You will work end to end on strategy, execution and performance, partnering with agencies and in‑house specialists to make meaningful moves in competitive markets. There is room to stretch, influence and build something with real momentum.
You will also play an important supporting role in delivering campaigns and innovation on a major global brand across several EU markets. It is a tight‑knit team with the autonomy and pace to get things done.
What you will be doing:
* Leading annual brand planning and execution for the UK and key European markets
* Driving visibility, advocacy and engagement through smart comms, partnerships and agency management
* Working with commercial, shopper and category teams to spot market opportunities and land NPD
* Supporting wider brand and innovation delivery across the portfolio where needed
What you will need to bring:
* Solid brand planning experience in FMCG, ideally across multiple markets
* Strong commercial instincts with a clear grasp of category and consumer insight
* Confident project and stakeholder management
* Agency management experience with a practical understanding of social and digital comms
If this sounds like the perfect next step for you, reach out today at george.robinson@pie-recruitment.com or give me a call on 07885 484489. Don’t wait, this opportunity won’t be available for long.
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