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Senior brand strategist for luxury markets

London
beBee Careers
Brand strategist
Posted: 5h ago
Offer description

Global Marketing Director – a Pivotal Leadership Role

We are seeking a visionary and strategic marketer to shape the future of a renowned luxury brand.

This role is based in London and reports directly to the CEO, playing a central part in driving brand positioning and commercial performance through creative, strategic planning, and cross-functional collaboration.

Key Responsibilities:

* Define and Lead Integrated Global Marketing Strategy: Develop a comprehensive marketing strategy that reflects brand heritage and delivers commercial impact across all customer touchpoints.
* Oversight of Multi-Channel Campaigns: Plan, execute, and measure the success of multi-channel campaigns that align with brand goals.
* Team Leadership and Development: Foster excellence in execution and development within a high-performing team.
* Consistency in Global Storytelling: Ensure consistent messaging across all customer touchpoints.
* Strategic Partnerships: Partner with Creative, E-commerce, and Retail teams to align brand vision and commercial goals.
* Market Analysis and ROI Focus: Analyze market trends and campaign performance to inform direction and investment decisions.
* Launch and Event Management: Lead major launches and events to the highest brand standards.

Ideal Candidate Profile:

* Proven Leadership Experience: Proven leadership in a senior marketing role within the luxury or premium space.
* Global Brand Building Expertise: Deep experience in global brand building and strategy.
* International Perspective: International experience including APAC.
* Marketing Acumen and Creativity: Commercial mindset with a creative edge.
* Natural Leadership and Communication Skills: A natural leader who thrives in fast-paced, agile environments with outstanding communication and stakeholder management skills.
* Analytical Approach: Strong analytical approach to decision-making.

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