The Kersia group is a fast growing, global leader inbiosecurity and food safety. Our goal is to improve the performance of farmswith high quality, value added products and innovative solutions to preventdiseases or contamination in both animal and humans at every step of the foodsupply chain.
The Marketing and Communications Manager is aninternational position, responsible for developing, executing and overseeingKersia’s global farm marketing and communications strategies. This positionwill play a pivotal role in increasing brand awareness, engaging keystakeholders and drive business growth objectives through targeted campaignsand effective internal and external communications.
Main Responsibilities
* Develop and execute annual marketing and communicationinitiatives and strategies for Kersia’s farm business that will help supportgrowth, achieving both brand and business goals.
* Collaboration with cross-functional teams and country marketingteams to ensure alignment of strategies, messaging and branding, withparticular focus on innovation and new product launches.
* Responsible for ensuring consistent brand message, look andfeel, internally and externally across multi-marketing channels such as print,digital and events, with the overall aim of growing Kersia brand awareness.
* Optimise and develop communication channels for Kersia’s farmproducts and services, from print advertising and PR, to managing onlinepresence and campaigns across various digital channels.
* Implementation of tools for the improved management of requests,required actions, timelines and responsibly, as well as monitoring and analysisof performance and usage of tools.
* Analysis of performance, particularly digital marketing effortsincluding website, social media and all digital customer related engagementproviding actionable insights.
* Management of the ‘Portfolio Communications Assistant’, ensuringthe content creation is of high quality, consistent and resonates with thetarget audience.
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