Events Director
Salary: £35-45K + 10% commission (1st Year OTE £70-75K)
Location: Crawley
Start date: 4-6 weeks
The Role
We are seeking a commercially driven Business Unit Director to take full ownership of this growth division and scale it into a profitable, repeatable national proposition. The Event concept is to deliver a carefully curated country house experience designed for mass-affluent retirees and those approaching retirement, at a pivotal stage in their life planning journey.
This is a leadership role with full commercial accountability. You will own the P&L, lead sponsor revenue generation, oversee programme production and build a scalable business unit with significant growth potential.
The Director will define KPIs, lead recruitment of Attendee Engagement Managers & Sponsorship Sales Managers, set performance standards, manage and mentor both roles, and build a structured, scalable commercial model.
Responsibilities
* Identify, approach and secure aligned sponsors (wealth, pensions, later-life lending, property, travel, health, insurance)
* Develop and refine premium sponsorship packages
* Shape and refine retreat programmes
* Secure credible speakers and panel contributors
* Lead consultative, high-level sales conversations
* Negotiate and close partnership agreements
* Manage sponsor-relationships for repeat and multi-event commitments
* Full Commercial & P&L Responsibility
* Own revenue, cost and profit performance
* Set and deliver annual revenue targets
* Build and manage event budgets
* Forecast sponsorship and attendee income
* Drive margin growth and long-term sustainability
Experience
* 3+ years in commercial, events, Sponsorship Sales or B2B Production
* Demonstrable P&L responsibility
* Experience securing high-value partnerships
* Evidence of driving revenue growth
* Experience delivering premium live experiences (preferred)
Skills & Attributes
* Strong commercial acumen
* Confident B2B sales capability
* Financially literate and performance-focused
* Strategic thinker who executes effectively
* Entrepreneurial mindset
* Comfortable with accountability
* High personal standards
* Motivated by performance-based reward
This is a fully office-based role at our newly refurbished Crawley HQ, featuring an exclusive on-site gym, fully stocked kitchen, and games area (table tennis, pool, darts, F1 simulator, putting green). You’ll be part of a hard-working, sales-driven team that values honesty, loyalty, and results—balanced with a fun, social, and light-hearted
About us
We are a fast-growing, privately owned, entrepreneurial business that has scaled from a kitchen-table start-up into a £4.5 million market leader in just 16 years — with a clear, ambitious plan to reach £7 million in the next three years.
This is a business built on performance, ambition, and results. We reward hard work, promote on merit, and back our people to succeed — in fact, every senior leader in the company has been promoted from within, proving that this is a place where high performers build real careers, not just do a job.
Our culture combines high standards and high energy with honesty, loyalty, and a genuinely fun, social environment. We work hard, we win together, and we enjoy the journey.
Salary and Benefits:
4 weeks holiday allowance – plus an additional 2 weeks off over Christmas.
Staff social events – including our overseas summer party in the Maldives!
Workplace health and wellbeing scheme.
Fast-track promotion opportunities.
Extensive training programme.
Access to our exclusive on-site gym and fully stocked kitchen.
Apply Now
To apply for the Events Director role based in Crawley, please send a copy of your CV and covering letter by using the apply button provided