ECommerce Marketing Specialist
Location: Kolkatta
DepartmentECommerce
Qualification MBA/ PGDM inMarketing
Experience 35 Years
PreferredIndustries ECommerce FMCG.
Age: Below 35years M/F: Open
Reporting To Ecom. Sr.Executive
Skills
* Proficiency inusing social media platforms (Facebook Instagram Twitter LinkedInPinterest) for brand promotion.
* Skills inmanaging PPC campaigns on platforms like Google Ads and BingAds.
* This includes keyword research campaignsetup bid management and optimization for maximum ROI.
* Email Marketing: Ability to use email marketing tools(e.g. Mailchimp Constant Contact) to create send test and optimizeemail campaigns.
* This includes understandingof segmentation personalization and A/B testing.
* Analytics and Data Analysis: Proficiency in analyticstools such as Google Analytics and Facebook Insights to trackcampaign performance analyze user behavior and make datadrivendecisions.
* Experience with digital advertisingplatforms (Google Ads Facebook Ads Manager) for creating managingand optimizing ad campaigns.
* Ability to manageamazon seller account
KeyResponsibilities
* Category levelprice management
* Market analysis and salesanalysis marketing performance evaluation management
* Category & product management decide the categoryand product strategy monthly
* Develop andimplement a cohesive marketing plan to increase brand awareness andonline sales
* Manage SEO/SEM strategies toimprove search ranking and visibility
* Executeengaging email marketing campaigns to nurture leads and convertthem into customers
* Collaborate with thecreative team to develop visually appealing and effective campaignmaterials.
* Monitor and report on theeffectiveness of marketing campaigns using predefinedKPIs.
* Stay updated with the latest ecommercetrends and technologies to keep our marketing strategy fresh andeffective
Interested candidates can reachus ob /