As a Senior Social Media Manager (B2B) at Pull The Pin, you will play a pivotal role in developing and implementing comprehensive LinkedIn-led social media strategies for our portfolio of B2B clients. As the lead voice on social, you will own the strategy, manage and mentor the social team, and drive measurable results through targeted B2B campaigns — with a clear opportunity to grow into a Head of Social as the agency scales.
RESPONSIBILITIES
Strategy Development:
Own and lead the development and execution of a comprehensive B2B Social & Content strategy aligned with the overall marketing objectives of both Pull The Pin and individual clients
Collaborate with clients and internal teams to develop LinkedIn-first social media strategies that align with business development and lead generation objectives
Conduct market research to identify industry trends, buyer personas, and competitive landscapes within B2B sectors
Lead and mentor the Social Media Executives, fostering a culture of creativity, collaboration, and continuous improvement
Stay updated on LinkedIn platform developments, algorithm changes, and emerging B2B content trends to incorporate innovative approaches
Content Creation:
Create compelling, thought leadership-driven content with LinkedIn as the primary platform, tailored to B2B audiences and business decision-makers
Develop content calendars for clients ensuring timely, consistent posting that aligns with sales cycles and business objectives
Curate an image library and oversee the creation of social media creative assets, including carousels, document posts, and short-form video content optimised for LinkedIn
Lead personal brand development for senior client stakeholders, including founders, directors, and subject matter experts
Analytics and Reporting:
Make data-driven recommendations for optimising B2B social strategies, with a focus on pipeline contribution and lead quality
Utilise LinkedIn analytics and supporting tools to measure and analyse the performance of organic social campaigns
Provide insightful reports to clients and internal stakeholders, with actionable recommendations for improvement
Proactively identify opportunities for innovation and improvement across content formats, posting cadence, and audience targeting
Analyse data and derive actionable insights to continually refine B2B social strategies and improve performance
ABOUT YOU
Someone who is forward thinking, with excellent communication, copywriting and creative skills — with a particular flair for writing in a B2B voice that engages rather than bores
A proven track-record in B2B Social Media Marketing, ideally within an agency environment, with 3+ years of experience and confidence operating at a senior level
Strong understanding of LinkedIn's content ecosystem, including organic strategies, employee advocacy, and LinkedIn newsletters
Experience working with platforms like InDesign, Canva, and CapCut, with an eye for professional, on-brand creative
Deep knowledge of LinkedIn best practices, platform capabilities, and the nuances of reaching senior business audiences
Experience primarily in B2B, with an understanding of longer sales cycles, multiple stakeholder buying decisions, and how social fits into a wider revenue strategy
Comfortable owning a function, making strategic decisions independently, and presenting confidently to clients
A positive thinker with a self-starter approach
Creative mindset with the ability to think strategically and execute tactically
Superb organisational and time management skills, with meticulous attention to detail
Ability to juggle priorities and thrive in a fast-paced and demanding environment
BENEFITS
Pull The Pin offers a clear path to progression for all members of staff. Our highly experienced team will support you and help you meet your career goals through a career development plan and regular one-to-ones. When you pull the pin, the opportunities are endless.
Hybrid working — 2 days per week in the office. The other days, choose where you want to work and when you want to work. We ensure you take ownership of your 37.5 hours a week and deliver on that time
30 days holiday a year plus bank holidays
4 weeks a year working anywhere in the world (subject to completion of 3 month probationary period)
Compassionate leave
Regular personal development and concrete plans on how you can progress and grow within the company
Chance to attend national and international conferences
Opportunities to speak at industry events
Latest Apple or Microsoft equipment to choose from depending on your preference