Become a part of our caring community and help us put health first
CenterWell is redefining senior-focused care across the country—and we're looking for a strategic, enterprise-minded marketing leader to help scale that mission. As Lead, Regional Marketing, you'll own regional marketing strategies across CenterWell Primary Care's Southeast, West and Central markets, driving growth, engagement, and brand consistency in diverse communities.
This is a high-impact leadership role where you'll blend data, creativity, and collaboration to deliver tailored marketing solutions that resonate deeply with patients and caregivers.
Key Role Functions
Strategic Leadership & Planning
* Lead the development of regional marketing strategies across Southeast, West and Central regions, including emerging and established geographies
* Serve as a strategic advisor to regional leadership, translating business priorities into actionable marketing plans
* Align regional marketing efforts with enterprise goals, brand standards, and member needs
* Use data and insights to evaluate full-funnel marketing impact and inform future strategy, including forecasting, budget management and performance optimization
Insights & Intelligence
* Leverage advanced analytics, market research and predictive modeling to uncover emerging opportunities and risks across markets
* Translate complex data into clear, actionable insights that guide enterprise-level decision making and long-term growth strategies
* Champion test & learn culture that empowers the execution team to experiment, refine and scale approaches with evidence-driven outcomes
Stakeholder & Partner Management
* Collaborate cross-functionally with enterprise marketing, clinical, and sales teams to ensure alignment and maximize impact
* Serve as the key relationship owner to senior business leaders, driving value in partnership, strategic planning, thoughtful stakeholder engagement and insightful performance analysis
* Build strong partnerships with market and operational leaders to ensure marketing strategies are grounded in local priorities
Impact
This role is critical to expanding CenterWell's reach and resonance in communities across the country. Your leadership will ensure our marketing efforts are locally relevant, brand-aligned, and strategically positioned to drive meaningful engagement and business results.
Use your skills to make an impact
Required Qualifications
* Bachelor's degree in Marketing, Business Administration, Communications, or related field OR equivalent related experience
* 8+ years of experience building and executing highly impactful marketing strategies
* Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing plans
* Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
* Excellent communication and presentation skills, with the ability to influence senior stakeholders and executive leadership
* Expert knowledge and use of marketing frameworks
* Experience working in a matrixed organization with cross-functional teams including clinical, operations, and sales
* Ability to identify actionable insights and translate them into winning marketing strategies
* Highly collaborative mindset and excellent relationship-building skills, including the ability to engage diverse stakeholders and subject-matter experts, and win their co-ownership in outcomes
* Strong bias for results, a self-starter with strong organizational skills, who is thorough and demonstrates initiative, ownership and follow-through
* Demonstrated success in developing and executing integrated marketing strategies across digital, traditional, and experiential channels
Preferred Qualifications
* MBA or Master's degree in marketing, advertising, communications or a related field
* Experience in healthcare, senior services, or multi-site operations
* Experience managing agency relationships and media planning
* Experience building compelling PowerPoint presentations for executive leadership
Additional Information
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
* At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
* Satellite, cellular and microwave connection can be used only if approved by leadership
* Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
* Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
* Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter Please be sure to provide the requisition number so we may be able to research your request quicker.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$126,300 - $173,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline:
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.