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Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
PURPOSE
The global marketing function of Global Payments is responsible for Brand, Product Marketing, Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments.
The ISV Marketing Manager is a business-critical role within the UK& I marketing team and will have a significant impact on revenue growth for ISV partnerships. This person will be responsible for planning and managing marketing-initiated partnership activities in the UK & Ireland. Working closely supporting the Partnership Team’s strategy and revenue goals, you will work with partners to grow joint marketing initiatives based on current market trends, competitors and acquisition lead plans.
This high-impact role requires a results-driven marketer who is innovative, takes initiative, and has a deep understanding of the customer. They should have extensive experience running campaigns that align within the guidelines and deadlines given by our associated partners, the partnership leadership team and the customer decision journey.
DUTIES AND RESPONSIBILITIES
Primary
Define industry verticals and audience target groups in collaboration with the partnership strategy and leaders
Conduct market research to develop prospect personas and relevant targeting strategy
Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
Identify and maximise Global Payments’ exposure at key industry events, ensuring partnership teams aresupported with event collateral
Work with the Sales function to determine priority prospect lists and lead workflow
Qualify and nurture leads through various channels
Develop, implement and optimise supporting lead generation strategies.
Collaborate with sales and digital marketing teams to align lead generation efforts, in region and internationally
Track and analyse lead generation metrics to measure performance.
Continuously improve lead generation processes and tactics.
Stay up to date with industry trends and best practices.
Ensure compliance with data protection and privacy regulations.
Provide regular reports and insights to stakeholders.
Create compelling campaigns that aligns with our brand message and drives strong conversion
Collaborate with internal and external stakeholders to ensure successful content delivery and campaign execution.
Identify strategic opportunities to enhance our partner acquisition efforts and implement innovative processes and strategies.
Drive maximum return on investment and cross-channel efficiency
Measure & optimise campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
Drive maximum return on investment and cross-channel efficiency
Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders, leaders and third parties (partners)
Collaborate with International Marketing, wider Digital Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and audiences
Evaluate new suppliers, manage campaign budget and related supplier onboarding
Present campaign updates at marketing all-hands meetings and other forums on a regular basis
COMPETENCIES (KNOWLEDGE / SKILLS or ABILITIES / BEHAVIOUR)
Minimum of 7 years’ experience ideally in B2B partnership and / or growth marketing - ideally with proven ISV experience
Proven track record of building and executing highly engaging, revenue-driven marketing programmes
Demonstrated understanding of integrated campaign architecture and the customer decision journey
Strong relationship builder and high collaborator with Partners, Sales, marketing leadership, and other stakeholders
Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
Experience with payments, point of sale, or ecommerce highly preferred
QUALIFICATIONS
● Degree in Marketing or similar discipline
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