Kent College Pembury is recruiting a creative and organised Digital Marketing Assistant to support the delivery of engaging, data-driven marketing campaigns that drive pupil recruitment and showcase everything our school has to offer.
This is an exciting opportunity for someone looking to develop a career in digital marketing within a dynamic and supportive school environment.
About the role
You’ll play a key role in enhancing our digital presence and delivering compelling content across multiple platforms. From managing website updates and social media channels to supporting email campaigns and digital advertising, you’ll help ensure prospective families experience the very best of Kent College Pembury from their first interaction with us.
You’ll also help maintain our presence across international agent portals and key school directories, ensuring our content is always fresh, accurate, and aligned with our brand. As part of a busy and evolving marketing function, you will be flexible and willing to develop your skills and areas of responsibility as requirements grow and change.
Working closely with the Marketing Manager, Creative Director, Admissions team, and wider school community, you’ll contribute directly to generating enquiries and supporting families through their journey to joining the school and help strengthen relationships with current families.
Key Responsibilities
Digital Content & Campaigns
* Assist in planning and delivering digital marketing campaigns to support pupil recruitment and key events (e.g. Open Mornings, taster days) across the whole school.
* Create engaging content for digital channels including website, email, and social media.
* Write and edit copy aligned with the school’s tone of voice.
Website Management
* Update and maintain the school website ensuring content is accurate, engaging, and SEO optimised.
* Create landing pages to support campaigns and improve conversion.
* Monitor website performance using tools such as Google Analytics.
Social Media
* Manage day-to-day social media activity across platforms including Instagram, Facebook, YouTube, Twitter, TikTok and LinkedIn.
* Schedule posts, respond to comments/messages, and track engagement.
* Capture and curate content (photos, videos, stories) from across the whole school.
Email Marketing & CRM
* Support the creation and distribution of email campaigns through our CRM system.
* Assist with database management and segmentation to ensure targeted communications.
* Track performance metrics such as open rates, click-through rates, and conversions.
Digital Advertising
* Support the delivery of paid digital campaigns (e.g. Google Ads, social media advertising).
* Help create and test ad copy, visuals, and landing pages.
* Monitor performance and report on key metrics.
Events Support
* Promote school events digitally and support follow-up communications.
* Assist in capturing content during events for marketing use.
* Work with the Admissions team to record attendance and gather feedback.
International & Directory Presence
* Maintain the school’s digital presence with international agents by regularly updating content on agent membership portals.
* Manage and refresh listings across key national and local school directories and membership platforms, including Talk Education.
* Ensure all external profiles are accurate, on-brand, and aligned with current campaigns and messaging.
Analytics & Reporting
* Compile regular reports on digital performance (website, social, email, PPC).
* Use insights to suggest improvements and optimise campaigns.
* Monitor the competitor market online and work with the Marketing Manager conduct market analysis.
* Proactively identify and build relationships with influencers (individuals, businesses, schools, nurseries) in our area.
* Develop knowledge of the courses and programmes offered by the school, as well as awareness of the facilities and activities available.
Visit our website to learn more and read the full Job Purpose.
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