Customer Wellbeing Executive, Germany
The one who makes Germany feel cared for.
Healf has built something rare in the UK. Half a million customers. A brand that people trust with their health across EAT, MOVE, MIND, SLEEP. A customer experience that reflects that.
None of that transfers automatically.
German customers are different. A British wellness brand that arrives with generic support scripts and slow response times will be ignored.
But a brand that shows up in fluent German, understands the culture, resolves problems before they escalate, and treats every interaction as a reflection of genuine care? That is something Germany's wellness market doesn't have.
Your job is to be that.
This is one of our first customer hires built for our consumer base in Germany. You will be hands-on from day one — answering emails, managing WhatsApp, handling escalations, setting the tone. The standards you bring, the care you show, and the trust you build with German customers will shape how Healf shows up in this market for years to come.
This is not a support role. It is a founding role.
Healf is Europe's fastest-growing company.
Number one on the FT1000, number one on the Sifted 100. From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity. Now we're aiming for £1bn in the next three. We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter. The next chapter is harder and more interesting. We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it. We are a health company, so we think we should act like one. At its fullest expression, Healf redefines what wellbeing means for tens of millions of people.
Why this role is Healf
Most international expansions fail because they translate. They take what worked at home, localise the language, adjust the logistics, and expect it to land. In wellness, that fails faster than most. Health is personal, cultural, and deeply tied to trust. What earns trust in London does not automatically earn trust in Berlin or Munich.
The customer experience is where that trust is won or lost. Not in the ad. Not in the product. In the moment someone has a problem and needs it resolved — in their language, at their standard, with the care and precision a German consumer expects.
You will have extraordinary support. The central team in London handles acquisition, conversion, and commercial infrastructure. The processes, the helpdesk systems, the playbooks — all of it is there for you to build on.
What we do not have is a German customer function. Nobody has built what Healf needs in this market yet. You are part of building it. And because this is the founding market, every interaction you handle, every standard you uphold, every customer you turn into a believer will shape how Healf takes care of customers across Europe.
What you will own
→ Every customer interaction you touch. Email, WhatsApp, phone, live chat, social. You treat each one as a reflection of who Healf is — not a ticket to close, but a relationship to build.
→ The tone. German communication that is warm, expert, and consistent with who Healf is — written and spoken to a professional standard. Not a translation. A reinvention for a market that expects more.
→ The feedback loop. What customers tell you matters. You surface insights that make the product, the operations, and the experience better. You are the voice of the German customer inside Healf.
→ The standard. You are one of the first. How you show up sets the bar for everyone who joins the team after you.
Why you're Healf
You are fully fluent in German — written and spoken. That is non-negotiable. You know how trust works with a German consumer — the precision they expect, the patience they won't extend, and the loyalty they will give when you get it right.
You don't need a background in customer service — but you do need to care about people. You listen well, you communicate clearly, and when something goes wrong you make it right without being asked twice.
You move with ownership. You don't wait to be told what needs fixing. You see it, you own it, you solve it. The early days of a market launch are relentless and you find that energising.
You care about health. Not because the job description says so. Because you genuinely believe that expert-led, evidence-driven wellbeing is better — and that belief comes through in every customer interaction.
Show us
→ A moment where you made someone's experience significantly better. What happened, what did you do, and what was the outcome?
→ Evidence that you communicate with precision and warmth — in German and in English.
→ Something that tells us you take ownership seriously. What does that look like for you in practice?
→ Something that tells us wellbeing is personal for you, not just professional.
The deal
Competitive base for the right person. We ask a great deal of the people who work here. We expect full ownership and a genuine commitment to give this chapter everything you have. In return, we will give you the same: everything we have, invested in your growth, your wellbeing, and the defining skills of the next decade. We have built the fastest-growing company in Europe with a team small enough that every person in it shapes the outcome. That is still true today. The next person we hire will change the trajectory of what we're building in Germany. If the most important work of your career is ahead of you, this is the place to do it.
One question
Include your answer in your CV or cover letter attachment when you apply.
Healf is launching in Germany. A customer writes in — in German — frustrated that their order arrived late and the product wasn't what they expected. They've heard of Healf through a friend but have no loyalty yet. How do you respond, and what do you do next?
200 words. Plain English. No templates. Show us how you think.