This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work
The Brand Manager (Core Dog) is responsible for developing and capitalizing on opportunities that lead to the achievement of long-term profitable growth for assigned brands and/or portfolio. This is accomplished through consumer and market data analysis that supports the development, recommendation, and planning for implementation of strategies and programs to support business objectives across the portfolio.
This includes:
* Brand Management (strategic planning, business leadership, brand plan creation and leadership).
* Financial Management (P&L management, budget tracking).
* Innovation (product and packaging, developed locally or global adaptation).
* Consumer, Category and Customer Insights (business analysis, data to insights).
* Business Planning (annual planning, monthly business analysis and planning).
* Retail Strategy.
* Cross functional collaboration and leadership.
What are we looking for?
* University degree required preferably in Business/Marketing/Brand Management (MBA an asset).
* 4+ years of experience overall and 2+ brand marketing within the CPG industry.
* Excellent analytical, presentation and communication skills.
* Experience managing several different and complex projects at the same time.
* Experience with Nielsen and Numerator data an asset.
* Ability to identify and understand P&L, and identify key financial business levers.
* Successful engagement of cross-functional teams.
* Fluent in English.
What will be your key responsibilities?
Brand Management
* Responsible for the development and deployment of brand strategies that accelerate growth of the portfolio to deliver on short and long-term corporate goals.
* Responsible for the co-ordination and development of long-term strategic plans and in-year brand plans. This requires analysis of general market, consumer research, competitive trends and development of objectives and strategies for all key functional areas of the business (product, pricing, availability, media, communications, and tactical promotions).
* Development and execution of consumer communication plans, including developing or adapting advertising as appropriate in partnership with the global team, and driving the convergence of creative and media.
* Execution of above and below the line campaigns with a strong focus on digital.
* Evaluate performance of executed programs and communication campaigns to ascertain their effectiveness for continuous improvement.
Financial Management
* Responsible for managing brand P&Ls to deliver topline and profit targets, focusing on quality growth with a category growth mindset.
* Representing the portfolio and brands through the S&OP+ process (portfolio management reviews).
* Lead cross-functional team through category analysis, planning, portfolio review, risks and opportunities, as well as escalating critical decisions.
* Manages fiscal budgets within guidelines set by Senior Management including Packaging, Advertising and Consumer Promotion. Influences all areas of the P&L.
* Continuously work towards improving product margins, both locally and in partnership with regional and global partners, through the identification of opportunities, both cost savings and business opportunities, from concept development to final product.
Innovation Launches
* Lead the project management for product initiatives, including cross-functional leadership.
* Lead the development and execution of strategies related to new product launches within the portfolio. This includes identifying and/or validating winning propositions, and the development of executional and launch strategies within the Canadian Market.
* Lead relationships with Mars global and regional counterparts to best leverage global innovations, plans and expertise, and to share Canadian best practices.
* Continually liaises with regional and global teams to identify long term business building opportunities and ensures that every aspect of local marketing is consistent with Global frameworks.
Consumer & Category Insights
* Partner with CMI and Category Leadership to command a superior consumer & category understanding in developing key consumer insights and category growth drivers that will lead to strategy development.
Long-Term Planning
* Prepare Long Term strategic plans for the portfolio in collaboration with cross-functional team (Category & Consumer Insights, Sales Strategy, Strategic Revenue Management, Finance, Digital COE).
* Identify gaps & opportunities to grow the category, elevate decisions as required.
Retail Strategy
* Present at key Sales Meetings to rally the selling organization behind the vision and strategy.
* Co-champion development of key merchandising tools and integrated priorities.
What can you expect from Mars?
* Work with diverse and talented Associates, all guided by the Five Principles.
* Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
* Best-in-class learning and development support from day one, including access to our in-house Mars University.
* An industry competitive salary and benefits package, including company bonus.
Qualifications
Drives Results; Manages Complexity; Collaborates; Plans and Aligns; Business Insight; Optimizes Work Processes
Req ID R149269
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