Job Description
A day of play…
Performance & Analytics (GA4 Focus) – Own day-to-day use of GA4 to track campaign and website performance. Build regular reports, analyse user behaviour, and identify opportunities to improve conversion and engagement.
Campaign Execution & Agency Briefing – Translate marketing plans into clear digital briefs for agencies across paid media (Google Ads, Meta) and landing pages. Coordinate delivery, manage timelines, feedback and optimisation cycles.
Website Management (Storyblok) – Execute website updates and landing page builds via Storyblok CMS. Ensure all content is accurate, SEO-friendly, on-brand and aligned to campaign messaging.
Campaign Delivery & Coordination – Support the rollout of multi-channel campaigns across digital touchpoints. Work closely with internal teams to ensure campaigns are delivered smoothly and on schedule.
Test & Learn Approach – Support A/B testing and continuous optimisation of campaigns and website journeys using data and insights.
Social & Creative Execution – Create and adapt content for social channels using tools such as Canva. Support scheduling and campaign rollouts, working with designers where needed.
Stakeholder & Agency Management – Work with internal teams (BD, Ops, CX, IT) and external partners (digital agency, designers, PR) to ensure alignment and effective delivery.
Reporting & ROI Tracking – Support the measurement of campaign performance, providing clear reporting on KPIs and ROI to inform future activity.
Digital Tools & Platforms – Support the use and optimisation of key platforms including GA4, Google Tag Manager, Storyblok, Google Ads, Meta Ads and scheduling tools.
Qualifications
For your new adventure
★ 2–3 years’ experience in a digital marketing role
★ Strong working knowledge of GA4 (essential)
★ Experience executing digital campaigns and working with agencies
★ Experience using a CMS (Storyblok, WordPress or similar)
★ Understanding of digital channels including paid media, SEO and social
★ Comfortable creating basic creative assets (e.g. Canva)
★ Strong organisational and time management skills
★ Analytical mindset with the ability to interpret data and take action
★ High attention to detail
★ Strong communication skills and ability to manage stakeholders
★ Ability to manage multiple projects and priorities in a fast-paced environment
Additional Information
What success looks like
* Be Considerate – Show you care
* Be Passionate – Love what you do
* Be Courageous – Show you are resilient
* Make a Difference – Leave a positive legacy,
And the key ways that you will help us build brighter futures together…
* To be an employer of choice – You are able to demonstrate clear understanding of how marketing campaigns drive behaviour change and experience across a broad range of communication disciplines, including digital marketing, PR, advertising and partnership marketing.
* To be a trusted, long-term partner that exceeds customer expectations – Ensure our brand is used appropriately and that campaigns adhere to the planning, delivery and reporting requirements and represent our core mission, vision and values with flawless execution.
* To deliver significant, sustainable growth – Capture & Evaluate key campaign performance metrics to make informed strategic decisions for future campaigns.
What we offer you
* The chance to build brighter futures for children.
* Become an influencer for families across the globe.
* Freedom to be creative.
* Help build a brand.
* Explore a variety of marketing techniques
* Access to 24/7 Employee Assist Programs through Health Assured.
* Discounted wraparound school care and holiday club (if you have little ones).
* A little bit of security for your future with a workplace pension scheme.
* A place where you can let your personality shine.
* Rewards for recommending your family and friends to come and join the family.
* Paid training and regular personal and professional development.
* A structured four week induction to set you up for success.
* Flexible working
* Fun. It’s what big kids do. We like to be 100% human rather than corporate.
Nice to Have:
★ Exposure to CRM platforms (e.g. HubSpot, Mailchimp)
★ Experience with A/B testing or CRO
★ Experience with Google Ads or Meta Ads platforms
★ Basic understanding of SEO best practices
Where you will work?
Our Marketing team are currently located in Wokingham - we promote flexible working locations!
• Primarily Wokingham based with 2/3 days a week from home
How often will you work
• 40 hours per week are our standard full time hours between 8.30am and 6.30pm but we are super flexible and will also consider part time for the right person.
#JAGM