Our Communications Team
Accountancy practices and bookkeepers (known as practices) are a key audience for FreeAgent. The Practice Marketing team plays a central role in designing customer journeys, and delivering campaigns that acquire new practices as partners, supports them in onboarding their clients to FreeAgent and encourages them to add more in the future.
The Role
The Senior Marketing Manager, New Partner Revenue is responsible for the development and implementation of our growth strategy for acquiring new practice partners, with particular focus on driving multichannel communications and a customer experience that attracts and converts new regional practices, developing knowledgeable and motivated new partners.
As part of this, the role is responsible for developing and implementing a marketing strategy roadmap and programme of activity that drives awareness of our proposition with new accountants and bookkeepers, motivates them to sign up and become partners, and accelerates progression through the sales bowtie, from SQL through SDR handover.
Day to Day Your Role Will Involve:
1. Own the full customer journey for all new practice partners joining FreeAgent this year, ensuring a smooth and engaging onboarding experience
2. Optimise customer journeys using segmentation and insights to improve conversion rates and increase client adoption
3. Act as the voice of our potential new customers, using market and partner insights to inform strategy and contribute to product and lifecycle marketing plans
4. Collaborate with Product and Support teams to align messaging and communicate the impact of new product features
5. Model our acquisition strategy, forecast MQLs, manage the acquisition budget, monitor ROI, and lead key media relationships and sponsorships
6. Work closely with internal teams – including Sales, SDRs, Product, and Marketing – to ensure consistency across all touchpoints and support the success of cross-functional initiatives
7. Line manage, coach and develop the New Partner Revenue team, supporting collaboration and sharing best practice
Stakeholders
8. Build strong cross-functional relationships with Sales (particularly SDRs), Support, Product, Marketing, Ops, and Research to ensure consistent messaging and a joined-up customer experience for new practice partners.
9. Own and lead the relationship with the SDR team, aligning on plans, identifying areas for improvement, and reporting on key KPIs including MQLs, revenue, and client adds for new partners.
10. Represent Practice Marketing on company-wide projects, including those outside your direct area. Confidently lead multi-disciplinary groups and bring fresh thinking to support broader business goals.
Department Communications Employment Type Fixed Term Contract Location Edinburgh Workplace type Hybrid Compensation £49,750 - £56,750 / year This role's hiring manager: Kirsty Mitchell
You
Ideally you'll have:
11. 5+ years of experience in B2B marketing, ideally within a SaaS environment
12. Proven track record of developing and executing multi-channel acquisition and growth strategies
13. Strong strategic development skills and commitment to marketing best practices
14. Excellent analytical skills, including work with complex data and multi-touch attribution models
15. Experience interpreting campaign analytics and using CRM systems (ideally Salesforce) for reporting
16. Clear and confident communicator with strong planning, organisation and project management skills
17. Naturally curious, solutions-focused and comfortable working to targets and deadlines
18. Self-aware, collaborative team player who embodies FreeAgent’s cultural values
Our work life
We believe in a strong work-life balance, we don’t work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.
At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!
Work pattern for this role
This is a fixed-term maternity cover contract, full-time role (Monday to Friday, 9am to 5pm) until October 2026.
This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week. Working from home is second nature to us as we have been championing remote working for 16 years.
Perks
The salary band for this is £49,750 - £56,750 per annum.
Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and .
We pride ourselves on creating a fantastic place to work, with benefits and perks including (but not limited to!) the following:
19. 33 days holiday (and an extra day for each year you're with us)
20. Flexible/hybrid working
21. Private health care
22. Life assurance
23. 5% matched pension contributions
24. Summer 4 day weeks (giving you 8 additional days off!)
25. Buy-as-you-earn share schemes
26. Sabbatical leave (unpaid)
27. Cycle to work scheme
28. Wellness webinars
29. Focused learning time and learning budgets
30. Volunteering day
Find out more about our benefits package !