Measurement & Modelling Analyst – Marketing Effectiveness
JD Sports – Head Office, Warwick House, Bury, United Kingdom
Overview
JD Sports Group PLC is a leading international multi-channel retailer of sports, fashion, and outdoor brands, known as the 'King of Trainers'. This role supports advanced marketing measurement across the UK and key European territories, focusing on MMM execution, data preparation, diagnostics, platform studies, and reporting & visualisation.
Responsibilities
* Automated MMM Onboarding & System Maintenance – Support onboarding and implementation of JD’s agile, automated MMM platform, ensuring full integration of all required data sources.
* Guard data flows and validate automated data ingestion, flagging issues to vendor or Data Science internal teams.
* Manage configuration updates, channel mapping, taxonomy alignment, and changes to inputs or naming conventions across markets.
* Ensure outputs are aligned to business needs and refreshed on the agreed cadence, documenting processes, workflows, and data definitions to maintain a stable and scalable automated modelling environment.
* Support regular model refresh cycles by reviewing outputs, checking response curves, and validating performance insights.
* Conduct diagnostic analysis to understand model behaviour, performance changes, and channel drivers.
* Assist in preparing modelling interpretation packs for marketing, media, and finance stakeholders.
Digital & Platform Study Support
* Coordinate partner measurement programmes, including lift studies and incrementality analyses.
* Ensure alignment with ongoing incrementality programme, preparing supporting datasets and interpreting platform results alongside MMM outputs.
* Consolidate platform insights as part of wider channel and investment recommendations.
Dashboards & Reporting
* Support the KPI & Measurement Analyst to build and maintain dashboards and reporting tools that track marketing effectiveness KPIs across markets.
* Design data visualisations that make modelling outputs easier to understand for non-technical stakeholders.
Cross-Functional Collaboration
* Work closely with Insight teams (Customer Analytics, Brand Tracking, Research) to align data inputs and ensure cohesive insight stories.
* Collaborate with media and digital teams to gather campaign data, platform extracts, and channel performance inputs.
* Participate in Marketing Effectiveness and Insight team meetings, sharing observations from data and measurement cycles.
Qualifications
* 2–4 years’ experience in marketing analytics, digital analytics, measurement, or a similarly analytical role.
* Strong numeracy and analytical capability, with experience working with complex datasets.
* Good working knowledge of digital media channels and associated performance metrics.
* Experience using Excel and tools such as Power BI or Tableau for data manipulation and visualisation.
* Experience or interest in marketing mix modelling (exposure to automated MMM platforms a plus).
* Strong attention to detail and the ability to produce accurate, reliable analysis.
* A collaborative mindset, with confidence working with multiple teams and stakeholders.
* A proactive approach to problem solving and continuous improvement.
Benefits
JD Sports offers staff discounts on JD Group and other brands within the organisation, as well as personal development opportunities to learn and develop at work.
#J-18808-Ljbffr