Pretty Lavish continues to emerge within the fashion industry bridging the gap between high street and designer brands. Recognised for our sophisticated occasionwear, luxury knitwear and more recently our sleek and modern bridesmaids collection. We strive to make luxury affordable by designing quality, timeless and versatile designs that can be worn day to night, season to season and loved for years to come.
As Pretty Lavish grows, we are looking for a passionate, hardworking and humble individual to join us on this exciting journey in this role.
Role and Responsibilities
* Develop and own the overall marketing strategy across email, social, paid media, influencer, partnerships, community and events, aligning this with the business goals and brand vision
* Lead, manage and develop a team of 5 direct reports and freelancers, building and growing the team to support future growth plans
* Develop and manage marketing budgets, ensuring cost-effective and ROI-driven marketing campaigns
* Oversee the planning and execution of the marketing plan and activations calendar
* Develop a clear understanding of our customer profiles to ensure all activity is tailored to meet their needs
* Oversee content creation that drives engagement, storytelling, and enhances our brand identity
* Measure the performance and impact of marketing activity and customer behavior to improve marketing effectiveness and communicating performance to Founders and wider teams
* Maintain knowledge of new and emerging marketing technologies and be a driving force for AI driven tools to improve marketing efficiencies and adapt/implement as necessary
* Develop marketing initiatives to increase loyalty, LTV, and customer satisfaction
* Stay ahead of industry, fashion, and digital trends to engage customers and drive innovation
Skills and Experience
* Relevant experience in a Senior Marketing Management role within fashion, luxury, beauty or lifestyle brands - this role is a great step for someone looking to get into their first Head of Marketing position, or someone newly promoted looking to grow their experience
* Strong understanding of digital marketing channels and KPIs
* Proven success leading campaigns that drove brand awareness and growth
* Experience with tools like Google Analytics, Klaviyo, Meta Ads Manager, Shopify, or similar platforms.
* Exceptional project management and communication skills
* Creative thinker with a customer-first mindset and eye for aesthetics.
* Ability to thrive in a fast-paced, entrepreneurial environment