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Brand manager

Luton
TieTalent
Brand manager
Posted: 17h ago
Offer description

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for the company.

All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry.

Primary Responsibilities

* Manage key brands within the company and across the wider company ecosystem where relevant
* Devise, agree, and activate an Annual Sales and Marketing plan with key supplier brands
* Manage budgets to ensure all supplier investments are allocated efficiently for maximum returns
* Deliver targets in sales, volume, and profit across all channels
* Manage relationships with brand partners, ensuring professional reporting and commercial rigor
* Determine and implement category strategy
* Define channel strategy for all wines from each supplier brand with targets set against individual lines
* Align brand expectations across all areas of the business, including Marketing
* Work within the brand management team to ensure alignment and promote shared practices
* Collaborate with sales, Trade Marketing, and Communications teams to maximize brand potential and develop brand image

Knowledge, Skills & Behaviours

* Commercially astute with a high-performance track record
* Excellent communication and interpersonal skills
* Strong analytical and negotiation skills
* Clear-thinking under pressure
* Strategic thinker
* Wine knowledge
* Passionate about customer service

Experience & Qualifications

* Experience managing key stakeholders and delivering strategic objectives
* Proven ability to manage budgets effectively
* History of achieving tangible commercial results
* WSET qualification
* Industry knowledge of routes to market for on and off-trade
* Proficiency in Excel, Word, and PowerPoint
* Knowledge of French/Spanish/Italian is advantageous

Additional Information

This is a hybrid role based in Mayfair and Capability Green near Luton Airport, with work-from-home options. Some travel for events and tastings is expected.

Our company culture is built on our 5 values: Partnership, Positivity, Passion, Pride, and Progression, fostering a collaborative and supportive environment.

Connect2Employment is an equal opportunities agency, encouraging applications from all qualified candidates.


Seniority level

* Mid-Senior level


Employment type

* Full-time


Job function

* Marketing and Sales


Industries

* Technology, Information and Internet
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