Location W R Davies Head Office - Shrewsbury
Salary £27,000 - £31,000 a year - Full Time
Digital & Channel Marketing Specialist - job post
W R Davies - Shrewsbury
£27,000 - £31,000 a year - Permanent, Full-time
Location: Haughmond View, Sitka Dr, Shrewsbury SY2 6LG
Full job description
WR Davies is seeking a proactive and hands‑on Digital & Channel Marketing Specialist to join our team at Head Office in Shrewsbury. This is an exciting opportunity to play a key role in shaping and delivering digital marketing activity across a well‑established automotive group, supporting multiple leading vehicle brands across the West Midlands and North Wales.
This role is ideal for someone with strong digital marketing experience who thrives in a fast‑paced, commercial environment and is passionate about driving measurable results through data‑led campaigns, lead generation, and partner collaboration.
The Role
As Digital & Channel Marketing Specialist, you will be responsible for planning, executing, and optimising digital marketing campaigns across multiple channels. You will play a central role in driving brand awareness, generating high‑quality leads, and supporting dealership‑level marketing through effective digital and partner activity.
Working closely with internal teams, dealerships, and manufacturer partners, you will ensure campaigns are targeted, performance‑driven, and aligned with business objectives.
Key Responsibilities
* Plan, launch, and optimise paid digital campaigns across platforms such as Google Ads (PMAX, Search, Display) and Meta
* Manage budgets, targeting, creative assets, and ongoing campaign optimisation
* Monitor and analyse campaign performance, including conversions, CPL, and ROI
* Support lead tracking, reporting, and follow‑up processes to maximise conversion
* Maintain and improve CRM processes for lead management and data accuracy
Digital Campaigns & Content
* Support the development and execution of integrated digital marketing campaigns
* Manage and update website and social media content to ensure consistency and engagement
* Create and coordinate engaging marketing content across digital channels
* Assist with social media planning and community engagement
* Work closely with dealerships to develop and implement local marketing initiatives
* Support partner and manufacturer campaigns, promotions, and brand activity
* Assist in coordinating marketing materials, campaigns, and communications across locations
* Ensure brand consistency across all channels and touchpoints
About You
We are looking for a commercially aware, data‑driven marketer with strong digital expertise and a proactive mindset.
* Hands‑on experience managing paid advertising campaigns (Google Ads and/or Meta)
* Strong analytical skills with the ability to interpret performance data and optimise campaigns
* Experience with lead generation and conversion‑focused marketing
* Excellent organisational skills and ability to manage multiple projects
* Strong written communication and attention to detail
* A self‑starter who can work independently and collaboratively
* 2–3 years’ experience in a digital marketing role
* Experience within the automotive industry
* Familiarity with CRM systems and lead tracking processes
* Experience working with multi‑site or partner‑based businesses
* Knowledge of marketing analytics and reporting tools
What We Offer
* Competitive salary of £27,000 – £31,000 (depending on experience)
* Opportunity to work with a portfolio of leading automotive brands
* A varied, fast‑paced and commercially focused role
* Supportive and collaborative team environment
About WR Davies
WR Davies is a well‑established automotive group with dealerships across the West Midlands and North Wales. We represent a number of leading vehicle brands and pride ourselves on delivering outstanding customer service and building strong relationships within our communities.
How to Apply
Please send your CV along with a short cover letter outlining your experience and interest in the role.
Take the next step in furthering your automotive career and join our team.
You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted and incomplete CVs will not be considered.
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