Marketing Manager (4701) Bridgend, Wales
Salary: Competitive, depending on experience
Why You Should Apply
Broaden your experience: If youre a marketing all-rounder who wants more variety, more responsibility and a real say in how a business grows, this could be the move youve been waiting for.
Make a visible impact: Youll work directly with senior leadership and the wider commercial team. Your ideas wont get lost in layers of management – youll see them shape how the business positions its products and wins customers.
A growing British manufacturer: Following investment, a strengthened leadership team and an ambitious growth plan, the business is entering an exciting new phase. Youll help drive that growth.
Get ahead with AI: Youll have the freedom to use AI tools to work smarter and sharpen your marketing. If youre already curious about it – or keen to learn – youll be in the right place.
Lead and grow: Youll have a Marketing Officer reporting to you who already leads much of the content, creative and campaign delivery. Youll provide direction, coaching and commercial focus, growing your own leadership experience along the way.
What you’ll do as the Commercial Marketing Manager
* Shape the commercial marketing: Youll support the development and execution of the marketing strategy, help build category plans, and craft product propositions and customer-focused messaging. Youll also feed in market, customer and competitor insight to support commercial decisions.
* Lead product launches: Youll own the marketing launch of new products and range extensions – building launch plans, sales tools, training materials and customer communications, working closely with product development and sales to make each launch land.
* Drive customer and channel activation: Youll develop campaigns and tools that generate demand, help customers sell products more effectively, and support presentations, exhibitions, and events.
* Own the digital presence: Youll take ownership of the website and online customer journey – maintaining content, product pages and technical documentation, managing SEO, supporting PPC, and using analytics to improve performance and lead generation. Youll also manage external partners on larger website projects.
* Support and grow the team: Youll provide direction and coaching to the Marketing Officer, set clear priorities, and build strong relationships across sales, operations and product development.
What you need to apply
* Generalist, all-rounder marketing experience (ideally gained within manufacturing), comfortable across the full marketing mix rather than one narrow specialism.
* Experience with SEO, product launches and print advertising.
* Good knowledge of AI tools, or a genuine willingness to learn, plus the ability to motivate and lead a team.
Next steps
If youre looking for your next generalist marketing management opportunity and the opportunity to use AI to drive a marketing strategy, then please apply.
I am currently eligible to work in the country to which I am applying.
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