Overview
Our client is seeking a dynamic and experienced Marketing & Events coordinator to plan, promote, and deliver its flagship seasonal events - Halloween and Christmas - which are central to the businesses visitor offer. This role combines hands-on event management with creative marketing expertise, ensuring memorable guest experiences while driving visitor numbers and revenue.
Key Responsibilities
· Develop and implement integrated marketing and events strategies for Halloween and Christmas, aligned with the business brand and objectives.
· Conduct competitor analysis and market research to identify opportunities for growth, innovation, and audience engagement.
· Work closely with management to set seasonal goals and key performance indicators (KPIs).
Event Management
· Coordinate the planning and delivery of all aspects of the Halloween and Christmas programmes.
· Oversee logistics: site layout, design, ticketing, signage, security, health & safety compliance, and staff scheduling.
· Liaise with performers, suppliers, contractors, and community partners to deliver high-quality experiences.
· Monitor event performance and capture visitor feedback for evaluation and improvement.
Marketing & Promotion
· Create and execute multi-channel marketing campaigns (digital, print, PR, partnerships, and influencer outreach).
· Produce engaging content, storytelling, and imagery to showcase the castle's unique seasonal experiences.
· Manage media relations and community partnerships to maximise exposure and goodwill.
· Oversee the businesses event webpages, social media platforms, and email marketing for seasonal campaigns.
Financial Management
· Track ticket sales, visitor data, and campaign metrics to report performance against targets.
Person Specification
Essential
· Proven track record in marketing and event management, ideally within hospitality
· Strong organisational skills, with the ability to manage multiple projects under pressure.
· Excellent communication and stakeholder management skills.
· Creative thinker with experience in campaign development and storytelling.
· Hands-on, adaptable, and willing to work flexibly (including evenings/weekends during event delivery).
Desirable
· Knowledge of the tourism, heritage, or cultural attractions sector.
· Experience in managing large-scale seasonal events (e.g. Halloween trails, Christmas light shows, festive markets).
· Familiarity with North Wales tourism audiences and networks.
Contract & Benefits
· Contract: Fixed-term, immediate start until January 2026.
· Hours: Full-time with flexibility required around event periods.
· Salary: Competitive, dependent on experience