We are seeking an experienced, high-impact Sales Trainer & Coach to support our Regional Vice President (RVP) of New Logo Sales in AMER and EMEA/APAC. This role is focused on driving performance across the new business sales team through structured enablement, hands-on coaching, and continuous capability development.
You will play a critical role in accelerating ramp time, improving win rates, strengthening pipeline quality, and embedding consistent sales excellence across the region. This is a highly collaborative role partnering closely with Sales Leadership, Marketing, RevOps, and Product/Product Marketing.
Sales Coaching & Performance Support
* Partner directly with the RVP to drive execution of the new logo sales strategy.
* Deliver 1:1 and team coaching for Account Executives.
* Support deal strategy, qualification discipline, and opportunity progression.
* Observe calls and meetings; provide structured, actionable feedback.
* Feedback on market messaging and product /competitors to the business
* Identify skill gaps and implement targeted improvement plans.
* Cover business performance meetings in the absence of RVP.
Enablement & Training
* Design and deliver onboarding programs for new sales hires.
* Develop and facilitate ongoing skills training (e.g., discovery, value articulation, objection handling, negotiation, closing).
* Embed consistent sales methodology and qualification frameworks.
* Create enablement materials, playbooks, battlecards, and training assets.
* Reinforce messaging and positioning in alignment with Marketing and Product.
Pipeline & Revenue Impact
* Support pipeline inspection and forecast accuracy alongside the RVP.
* Identify patterns in lost deals and implement corrective enablement actions.
* Help improve conversion rates at each stage of the funnel.
* Drive adoption of CRM best practices and sales tools.
Performance Measurement & Continuous Improvement
* Track effectiveness of training initiatives through defined KPIs (win rates, ramp time, quota attainment, sales cycle length).
* Gather feedback from the sales team to continuously refine programs.
* Stay current on modern sales methodologies and B2B best practices
Skills & Experience
* Previous experience and evidence of high performance B2B enterprise sales (preferably new logo acquisition).
* Proven experience in sales training, enablement, or coaching roles.
* Strong understanding of modern sales methodologies (e.g., MEDDPICC, )
* Experience of working with Salesforce, Clari would be an advangtage
* Confident without ego.
* Can challenge constructively
* Experience supporting senior sales leadership.
* Ability to coach across varying levels of performance and tenure.
* Strong facilitation and presentation skills.
* Analytical mindset with ability to translate data into performance insights.
* Thinks like a future VP, not a former rep.
* Experience working in a high-growth SaaS or technology environment preferred.