Do you enjoy working with cutting‑edge technology? Would you like to help shape the future of our global energy? Join our team!
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting the Energy Equation™ to make energy safer, cleaner, and more efficient for people and the planet.
The Marketing Sales Enablement & Channel Partner Governance Specialist plays a key role in enabling this evolution by unifying our brand voice and promise while equipping the sales and commercial organization and partner ecosystem with the marketing enablement, content, tools, and insights required to successfully engage customers along the customer experience journey.
Sitting at the intersection of Brand, Marketing, Communications, Sales, Commercial Excellence, Channel Partners and the broader partner ecosystem, this role ensures that marketing strategy translates into field‑ready execution, consistent messaging, and commercially effective sales motions across both core and new growth markets.
A core accountability of this role is orchestrating and driving the adoption of a single, authoritative source of truth for all sales and partner‑facing Baker Hughes marketing assets, ensuring sales and partners can easily find, trust, and use the latest approved materials to drive consistent and well‑coordinated marketing and promotion, helping to secure orders and revenue.
Brand Voice, Messaging & Narrative Unification
* Drive consistent global adoption of the Baker Hughes tone of voice, brand narrative, and mission across all sales and partner‑facing marketing assets.
* Ensure every marketing sales enablement asset reflects the enterprise brand promise of making energy safer, cleaner, and more efficient, and is aligned to the Rewriting The Energy Equation™ brand promise and narrative.
* Act as the enterprise steward of messaging and brand compliance across sales and commercial marketing assets.
Persona‑Based Sales Enablement & Value Translation
* Translate deep technical capability into value‑based narratives focused on ROI, outcomes, and business impact.
* Ensure marketing sales enablement assets are mapped to buyer stages, personas, and sales motions, not generic product descriptions.
Market Expansion & Strategic Growth Enablement
* Support solutions marketing by creating specialized sales marketing playbooks and enablement frameworks for strategic growth priorities and new industry segments.
* Enable sales teams to confidently position Baker Hughes solutions in adjacent and emerging markets.
* Partner with go‑to‑market teams to support market entry, category creation, and differentiation strategies.
Content & Enablement Platform Ownership (Single Source of Truth)
* Own and orchestrate the enterprise marketing sales enablement content architecture, serving as the owner of what marketing content exists, what is current and approved, and how and when assets should be used.
* Govern the full lifecycle of marketing sales enablement assets, including pitch decks and sales presentations, case studies and proof points, battle cards and marketing campaign competitive insights, and lead‑post‑event follow‑up and lead‑generation efforts.
Sales, Partner & Field Readiness
* Design and deliver field enablement programs that empower sales teams to adopt and leverage marketing assets effectively.
* Enable sales to capitalize on brand, product, and solutions marketing campaigns, events, and PR through practical follow‑up tools and guidance.
* Extend readiness to channel and ecosystem partners, empowering them to operate as co‑marketing collaborators, ensuring adherence to brand standards and reinforcing overall brand value.
Performance Analytics & Enablement Optimization
* Use data to track marketing sales enablement asset usage and adoption rates, platform and campaign engagement and search behavior, training participation and completion, and partner engagement with marketing sales enablement content.
* Partner with Sales Enablement teams embedded in Sales and Commercial Excellence to connect enablement performance to opportunity progression, pipeline velocity, and orders and revenue outcomes.
* Continuously refine marketing sales enablement initiatives based on performance insights, retiring or improving marketing assets that do not drive impact.
Operating Model & Collaboration
* Work in tight partnership with Sales Enablement teams, Commercial Excellence teams, Strategic Accounts teams, and Regional Performance teams to align enablement to sales plays, account and region priorities, and performance metrics.
* Act as the marketing‑side integrator, ensuring marketing intent becomes sales execution, field feedback informs marketing strategy, and enablement success is measured by commercial impact, not asset volume.
Key Skills & Competencies
* Strategic account marketing and ABM execution.
* Cross‑functional stakeholder leadership.
* Executive‑level communication and storytelling.
* Consistent measurement and assessment of outcomes through structured data and analytics capabilities.
* Stakeholder influence across a matrixed organization.
* Balance governance with hands‑on delivery.
* Continuous improvement mindset.
* Strong commitment to embracing and leveraging AI tools in day‑to‑day tasks.
* Experience working across the marketing matrix.
Flexible Working Patterns
* Working flexible hours – flexing the times you work during the day to fit everything in and work when you are most productive.
Benefits
* Contemporary work‑life balance policies and wellbeing activities.
* Comprehensive private medical care options.
* Safety net of life insurance and disability programs.
* Tailored financial programs.
* Additional elected or voluntary benefits.
The Baker Hughes internal title for this role is: Communications Specialist – Customer/Marketing Comm.
Baker Hughes is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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