Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
Responsibilities
* Reflecting a credible and professional Brand image to all internal and external consumers at all times
* Maximising sales through selling, providing excellent service and retail standards
* Contributing to efficiencies through adhering to store/Brand/Company procedures and guidelines
* Understanding daily/weekly targets
* Ensuring personal awareness of all additional sales avenues, i.e. eventing, Omni and digital channels
* Keeping up to date with competitor activities and missed opportunities
* Leveraging social media to drive the business, protect and enhance the Brand image
* Delivering the Brand Strategy and ensuring the delivery of an effective local plan
* Planning and implementing local marketing and events initiatives, aligned to Retailer activity
* Delivering excellence in service execution, ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
* Being an Ambassador for the Brand – leading the way to ensure Brand values are represented and brought to life
* Managing refunds and complaints in line with Company guidelines and to a mutually satisfactory conclusion, informing or consulting with the Area Manager where appropriate
* Using digital tools to ensure knowledge is kept up to date
* Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
* Developing up to date knowledge of product to deliver an industry-leading experience and ensure the product meets the consumer's needs
* Planning to ensure delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* Reviewing retail standards daily to ensure they are maintained to the required standard
* Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes
* Ensuring all auditable processes and administration are actioned to Company guidelines and taking corrective action in highlighted areas of risk
* Ensuring all information requests are fulfilled accurately within deadlines set
* Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
* Creating and maintaining a safe working environment for consumers, ensuring Company and Retailer Policies and Procedures are adhered to
* Ensuring all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of “Acceptable” during audits
Commerciality
* Managing daily replenishment, taking appropriate action where necessary
* Maximising sales performance by utilising all commercial reports before making commercial decisions
* Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
* Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control
* Effectively managing all promotions and discounts, ensuring they are actioned in line with Company guidelines
* Identifying trends and making suggestions to enhance product performance
Qualifications
* Experience in a fast‑paced retail and/or consumer‑facing environment
* Ability to drive self‑development
* Commercial understanding and awareness of the industry
* Effective communication, organisation and prioritisation skills
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